May'19 Board Book

Posting Schedule We worked with Facebook to craft a new posting schedule strategy for paid content. In the past, we’ve launched 6-8 posts per month (mix of food and farmer) with each post running anywhere from one to five days at a time. Moving forward, we are now posting two food posts and two farmer posts and letting them run for the duration of the month, and having Facebook optimize towards what is performing best. This will allow for more efficiency and allow Facebook to analyze and adjust based on how the audience is responding. Social Content: Recipe Videos Recipe videos are still a major part of our content mix. Below are the recipe-specific metrics on Facebook and Instagram for Q1 2019.

• 5.4M impressions • 932K video views • Top performer: Spicy Carrot Nachos (VTR of 27%)

Monday Melt Monday Melt is short, dairy-focused GIF food content. Below are metrics for Q1. • 134K video views • Top performer: Cheese Bubbles (VTR of 45%) Better With Cheese This photo series highlights popular day-specific food occasions and how cheese can make them better. Below are the metrics for Q1:

• 25K impressions • 3.8K engagements