May'19 Board Book

Appendix The chart below shows social metrics for evergreen content on CMAB owned channels for 2019 Q1. “Other” includes metrics from website recipes posts: Content Impressions Engagements Video Views Tastemade 3,443,183 18,760 589,608 Cooking Panda 2,017,980 19,364 343,297 Better With Cheese 25,070 3,800 - Monday Melt 303,956 411 40,796 California Dairy Stories 2,116,831 1,461 163,350 Growing Up Dairy 407,113 696 51,330 TV 184,544 75 25,574 Other 282,449 22,094 - Total 8,781,126 66,661 1,213,995 The chart below details metrics by quarterly messaging objective for 2019 Q1: Content Impressions Engagements Video Views Breakfast 5,464,695 54,295 862,798