May'19 Board Book

2019 Number of items with the Seal – Summary We have added a total of 94 items bearing the Real California Milk Seal since January 2019, bringing our total to 2,581 items . This includes foodservice items as well as retail items. Many of these items are nationally distributed, helping to increase utilization of our processing facilities using 100% California Milk. With several National Brand companies now using the Seal, consumers will be looking for it in the dairy case as our integrated advertising campaign generates some of the highest measurements for awareness and intent to purchase.

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NUMBER OF ITEMS W/SEAL

Number of Items with RCM Seal

32 Items Added Since Feb ’19

2581

94 Items Added Year to Date

2487

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April 2019 January 2019

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