Babesta Beat AW13

Chatting with Mini Rodini’s founder and designer Cassandra Rhodin Swed Things

W hether on a onesie or a national ad campaign,

Swedish designer Cassandra Rhodin deftly pulls from the beautiful, quirky fantasy world she’s envisaged, replete with anthropomorphic animals and

vintage references, served up with a modern twist. Wielding her pen she knows how to entice and entertain, possibly a genetic talent passed down from her great grandfather, circus king Brazil Jack. Though her heritage and own childhood inspire, when it comes to designing her children’s wear label Mini Rodini Rhodin notes, “My biggest inspiration definitely comes from hanging out with my two kids. Their imagination is unbelievable.” Fall ’13 is arguably her strongest collection to date, and, we hear, Rhodin is growing the label from kids’ wear into home goods. We were psyched to sit down with ringleader Rhodin and hear the ballyhoo on the brand.

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babesta beat fall/winter 2013 b st b t f l/ int r 2013