2017Issue6_Alabama_v9.indd

1 5 MINUTES WITH…

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CG: You’ve also talked about sustainable capitalism. What does that mean for business? “For example, one of the things companies are grappling with is maintaining their market share as it relates to millennials. But they sometimes don’t realize there’s been a shift in societal values. It’s not exclusive to millennials but they are leading it in unexpected ways. We’re seeing a higher value being placed on community, purpose and responsibility. “Companies need to recognize the return on inspiration and connect with people on a purposeful level – people who will spend their money with the organization that helps them become part of something greater than themselves.” Is that a sustainable shift in business thinking? “I hope so. The world isn’t going away. Capitalism without the wisdom to be anything but self-serving is incredibly destructive. So much of the damage in the world was done because of profit over everything and thinking the only purpose of business is to make money.” What’s the answer? “More businesses taking responsibility for their actions and being accountable for their place in the global, national and local communities. Business plays an incredibly positive role in society. The more responsibility it takes, the greater the impact on the world. It’s not just about creating the highest margin, but having more people experience the return.” “Real wealth is not defined on whether I can pay for it but whether I can pay it forward.” ■

“Leaders have to realize they’re not speaking to business cards or titles, they’re speaking to human beings, and the best way to connect is to be human.”

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