Capital Equipment News August 2018

AFTERMARKET SUPPORT

Babcock relies on its widespread branch footprint in southern Africa to respond to service requirements timeously.

Maximising equipment value through service

The majority of today’s industries are driven not just by technological innovation, but equally by the service provided. This is mostly true in the capital equipment space; service ahead of product is not new, but as the industry continues to develop, the importance of service is further developing, gaining more focus and importance, writes Munesu Shoko. I n today’s operating conditions, consumers are doing more research before they make those crucial buying decisions. They expect suppliers to meet their needs and respond to their problems effectively and swiftly. This is even more so when it comes to big-ticket purchases, such as capital equipment. The consumer will not only buy the product, they will expect the service they receive to be up to their expectations. The aftersales services play a role in the client’s decision to purchase. In the capital equipment industry, what matters more today, and has been for long, is the service delivered after the product has been supplied. Hennie van der Walt, director, Aftermarket & Customer Support at Bell Equipment, agrees, saying service has been increasing in importance over the years. “In part, I believe it’s because equipment owners

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