MS Health I Instructional Guide

Strand 4: Substance Abuse Prevention (SAP)

Health I

STANDARD

HI.SAP.2: Analyze media and marketing tactics used to promote alcohol, tobacco, nicotine, and other drug products.

CONCEPTS

SKILLS

● Media and marketing tactics ● Promotion of

● Analyze ● Identify

○ Alcohol ○ Tobacco ○ Nicotine ○ Other drug products

LEARNING PROGRESSIONS

1. Identify the different media and marketing tactics 2. Recognize how companies promote their product to different markets 3. Analyze advertising examples from various companies that promote alcohol, tobacco, nicotine and other drug products

KEYTERMS

● Media ● Marketing ● Promotion ● Consumer ● Manipulate ● Deceptive ● Target market TEXTBOOK CHAPTER AND WORKBOOK ACTIVITY CONNECTION

Textbook 8.2 (pg. 253-254)- Media Messages Textbook 9.2 (pg. 288)- Media Messages

Workbook 8.3 (pg. 101)- The Cost of Smoking

BOTVIN LESSON CONNECTION

● Lesson 7- Advertising