CNBC Inflight Catalogue for Lufthansa

CNBC FEATURE

Manchester City Football Club

Football is a huge money spinner, thanks in part to sponsorship . As Carolin Roth discovers, changing the sponsorship model is more than just splashing a logo on the players’ shirts.

Mastercard

The most widely accepted payment card on the planet, but Raja Rajamannar says it’s a technology company rather than a credit card company. We look at how Mastercard’s marketing muscle keeps it on top.

Davos Special: Masters of Marketing Panel Debate

Does being seen at Davos make any difference in an interconnected world? Join CNBC's Carolin Roth and her panel of guests on the next Marketing Media Money.

Pearson

Education is the future! Well, for Pearson it is. We find out how the one time media and publishing giant is on a mission to now teach the world.

Lego

How is Lego managing to build its brand in the digital age? From ‘ The Lego Movie’ to The Beatles the Danish company’s CMO, Julia Goldin reveals all.