2018 Best Practices Study

Profitability

Employee Productivity

Rule of 20 Score

Pro Forma Metrics: # of Employees

Top Quartile

33.5%

Average

24.9

26.2%

23.1%

87.7

14.7%

16.7

Revenue per Employee Compensation per Employee Spread per Employee

$198,835

$257,612

Pro Forma Operating Profit

Pro Forma EBITDA

$122,381

$92,025

Average

Top Quartile

$76,454

$109,320

Comparison Group Average

Top Quartile

Notes

Organic Growth & Profitability Scatter Plot

The Rule of 20 measures an agency's shareholder returns. It is calculated by adding 50% of an agency's Pro Forma EBITDA margin to its organic commission & fee growth rate. An outcome of 20 or higher means an agency is likely generating, through profit distributions and / or share price appreciation, a shareholder return of approximately 15% - 17%, a typical agency / brokerage return under normal market conditions. The graph to the right provides a look at the Rule of 20 results for agencies in this revenue category. The solid black line represents all combinations of organic growth and EBITDA margin that result in a Rule of 20 score of 20.

•

50.0%

45.0%

40.0%

35.0%

30.0%

25.0%

Profitability (EBITDAMargin)

20.0%

•

15.0%

10.0%

5.0%

0.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

Organic Growth

Note: Firms identified as outliers have been set to have a maximum growth of 20% or a maximum profitability of 50%. They appear on the graph line bordering the chart instead of plotting their actual results.

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