2018 Best Practices Study

Introduction & Overview .............................................................................................................................. 6

A Word from the President & CEO of the Big “I” – Bob Rusbuldt ................................................... 8

A Word from the CEO of Reagan Consulting – Bobby Reagan ...................................................... 10

About the Study : History & Process............................................................................................... 12

Why Best Practices Matter: Revisiting the Critical Importance of Benchmarks ......................................... 14

Executive Summary..................................................................................................................................... 28

Agencies with under $1.25M in revenue....................................................................................... 28

Agencies between $1.25M and $2.5M in revenue ........................................................................ 32

Agencies between $2.5M and $5.0M in revenue .......................................................................... 36

Agencies between $5.0M and $10.0M in revenue ........................................................................ 40

Agencies between $10.0M and $25.0M in revenue...................................................................... 44

Agencies with over $25.0M in revenue ......................................................................................... 48

Cross Category Comparison ........................................................................................................................ 52

Glossary....................................................................................................................................................... 80

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