2018 Best Practices Study
51.8%
42.7%
42.5%
33.0%
30.6%
29.0%
26.8%
24.0%
23.5%
19.5%
19.4%
15.3%
< $1.25M
$1.25M- $2.5M
$2.5M- $5.0M
$5.0M- $10.0M
$10.0M- $25.0M
> $25.0M
Average Top Quartile
43.4%
42.8%
42.6%
33.8%
33.5%
28.4%
26.6%
27.1%
27.5%
22.8%
21.5%
20.4%
27.7%
26.6%
26.3%
23.1%
22.1%
18.3%
< $1.25M
$1.25M- $2.5M
$2.5M- $5.0M
$5.0M- $10.0M
$10.0M- $25.0M
> $25.0M
2017 BPS Average
2018 BPS Average
2018 BPS Top Quartile
Note : Pro Forma EBITDA excludes all administrative expenses (depreciation, amortization of intangibles, officer life, interest and other.)
AGENCIES WITH REVENUES OF:
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
The Rule of 20:
Low
-9.9 17.7 35.5
1.3
1.6
-3.1 15.4 40.0
2.7
0.8
Average
19.2 47.0
18.1 38.4
16.7 33.8
14.6 31.3
High
The Rule of 20 measures an agency's shareholder returns. It is calculated by adding 50% of an agency's Pro Forma EBITDA margin to its organic commission and fee growth rate. An outcome of 20 or higher means an agency is likely generating, through profit distributions and / or share price appreciation, a shareholder return of approximately 15% - 17%, a typical agency / brokerage return under normal market conditions.
34.2
27.9
27.0
26.6
24.9
22.4
20.1
19.2
18.7
18.1
17.7
16.7
16.6
15.7
15.4
15.3
14.6
14.1
< $1.25M
$1.25M-$2.5M $2.5M-$5.0M $5.0M-$10.0M $10.0M-$25.0M
> $25.0M
2017 BPS Average
2018 BPS Average
2018 BPS Top Quartile
66
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