Morrisville Public Transportation Study

Service & Financial Plan

website, is preferable. This improves the user experience by getting them directly to the information they want, rather than asking them to navigate a large website with many services (see Figure 28). Figure 28 | Website Examples

Examples of transit websites: RFTA (top left), SMART (top right), CyRide (bottom left), Spokane Transit (bottom right). Source: RFTA (rfta.com), SMART (smarttransit.org), CyRide (cyride.com), Spokane Transit (spokanetransit.com)

The Town should develop dedicated social media platforms to push out regular information about public transportation. Marketing should aim to provide roughly one piece of content per week—ideally with a visual element, like a chart, photo, or video. In general, posts should not be text alone (see Figure 29). Examples of content can include:  Service alerts (e.g., detours)  Photos/videos of buses, riders, or operators  Explanations of transit for events  Promotions of new features or changes to service  Ridership changes or survey findings  News articles related to transit (in Morrisville or from elsewhere)  Questions for the public

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