European Self Storage Industry Report 2025

44 European Self Storage Industry Report 2025

45 European Self Storage Annual Industry Report 2025

04

Technology changing the industry

Store Features

on site. This reduces staff costs but also opens up smaller sites previously not viable for staffed stores. The emergence of the micro store, some of which have as few as 20 units or less, is a result of improved access control systems, remote security, and operational management systems. More customers are completing their entire self storage journey online, often with no personal contact with a staff member. Businesses must adapt their online systems and sales processes to deal with customers’ expectations for a more seamless and customised online experience.

Technology is changing the self storage industry in Europe. An industry where stores traditionally required very little investment in capital improvement or maintenance once established, is now faced with decisions on implementing new technology to maintain security, improve the customer experience, and facilitate a smoother online sales process. They may also be considering investing in sustainability improvements to either reduce energy costs, comply with regulations, or potentially increase the value of their stores to purchasers. Technology has also resulted in an increase in remotely managed stores with fewer or no staff

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