MILLSTONE May 2018.2

The Logic of Logos and Catchphrases By Pam Teel Companies spend millions of dollars coming up with unique and compelling logos that define their brands and make them stand out from their competitors. One can make good money in the advertising business thinking up clever logos if they have a good imagination. We see hundreds of logos everyday, but do we really get what the hidden meanings are behind the logos? Here are four logos that have hidden meanings that you might not have ever known or seen if it wasn’t pointed out to you. Baskin Robbins is an ice cream chain that has 31 different flavors of ice cream. The number 31 has been incorporated into the logo within the B and R initials. Look closely and you will see the number 31. Ever wonder what they would do if they added more flavors?

Pittsburgh Zoo has a few cleverly hidden aspects in their logo. Not only does it display a gorilla and a lion staring at each other, one can also see fish jumping around at the bottom of the logo. To see the gorilla and the lion, stare into the white space on both sides of Tostitos - The two T’s represent two people and a pot of salsa has replaced the dot over the I. The logo is representative of people coming together to share Tortilla chips. Toblerone- The famous chocolate company based in Bern, Switzerland, includes a silhouette of a bear in its logo, on account of the fact that Bern is sometimes called a city of bears.

the tree trunk. The gorilla is on the left and the lion is on the right.

L

osing a loved one is heart wrenching. Unfortunately, major decisions must be made in the midst of shock and grief. Many people are making these decisions in advance, so their loved ones are not left trying to sort it all out. Pre-planning can save your family tremendous stress. Prearranging a funeral allows your family to be part of the decisionmaking, where every important detail is according to your wishes. Your personal records are organized, and your family does not bear the burden during this emotionally stressful time. Consider prearranging a funeral to reduce the emotional and financial worry to your family. In addition to spelling out your wishes you can also prepay for the arrangement which will guarantee your price. Our Funeral Directors have many years of experience and can ease your decision making with their knowledge. We are experts in Medicaid spenddowns as well. Bloomfield Cooper is the only funeral facility solely dedicated to the Jewish community. We understand the traditions, laws and Temple requirements. Your service is done according to Jewish standards within the timeframe you are comfortable with. We have a Mikvah for proper preparation and can assist with burials anywhere, including Israel. We have serviced the Jewish Community for over 40 years withmany in our staff coming from your local synagogues. Our 250-seat chapel is warm and inviting with comfortable pew seating. We offer a state of the art sound system and webcasting if desired. We also offer full monuments service on site. For more information about our services reach out to our preplanning director Sue Batko at 732-446-4242.

Bloomfield-Cooper Jewish Chapels 44 Wilson Avenue Manalapan, NJ, 07726 732) 446-4242

Bloomfield-Cooper Jewish Chapels 2130 Highway 35 Ocean, NJ, 07712 (800) 247-5235

Bloomfield-Cooper Jewish Chapels 1300 Vermont Ave Lakewood, NJ, 08701 (800) 247-5235

Mark Harris, Manager • NJ LIC 3284

12

The Millstone Times

May 2018