2017 Purolator Spring - Summer Newsletter


Technological know-how

Today’s driving conditions can be tough on an engine. That’s why our PurolatorTECH ™ filters incorporate the latest technology to better protect your customers’ vehicles against damaging dirt and debris. Made to meet OE manufacturers’ requirements, PurolatorTECH oil, air and cabin air filters feature broad coverage with quick speed-to-market in mind. n

Bypass valve and double helix metal center tube • Allow for optimum oil flow

Anti-drainback valve * • Protects against dry starts and oil leaks *As specified by OE manufacturers

Rugged metal end caps • Provide stability and integrity • Wear resistant

Multi-fiber, high density media • 96.5% Dirt Removal Power™ • Proven performance for all oil types and viscosities

PurolatorTECH ™ — Premium filtration for the service channel When we began rolling out PurolatorTECH ™ late last year, people took notice. This comprehensive filtration program was specifically designed to meet the rigorous demands of the professional service channel. OE styling — so you can always count on fit and performance. Broad coverage — to meet all your needs in the service bay. Superior quality backed by the Purolator brand — to provide peace of mind for you and your customers. PurolatorTECH oil, air and cabin air filters are the only brand you need to fully service your customers. n Full-boxed product offering — plus a bulk oil filter program for high-volume applications n All-new, trilingual packaging n Low cost, pre-paid freight — just 500 units or more to one location n All spin-on oil filters manufactured in the USA n Purolator’s marketing and promotional support to help you grow your business n Backed by the Purolator product warranty

2017 PurolatorTECH master catalog Featuring our newest part numbers, this catalog also includes Group7 numbers to assist you in a smooth filter transition for oil, air, cabin air and fuel filters. Now available.

Environmentally friendly PurolatorTECH oil filter packaging is constructed from 100% recycled board. n

Contact your Purolator sales representative for details about the PurolatorTECH program — including pricing and product load sheets. We appreciate your business and we look forward to helping you grow your filtration sales with this program. n

What makes the PurolatorTECH program better? n OE styling that meets or exceeds vehicle performance requirements n Expanded filter coverage of 99% with a “speed-to-market” philosophy



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