Latest Inflight Catalogue 18

CNBC FEATURE

GSK

GSK– the name behind global brands such as Sensodyne and Nicorette. These days, as much technology goes into the marketing of these products, as the products themselves: Carolin Roth meets CEO, Brian McNamara.

AIA

As Asia gets wealthier, it’s not getting healthier. It’s why David Beckham has become the face of wellness for insurer AIA. Emily Tan meets AIA CMO Stuart Spencer and David Beckham on the next Marketing.Media.Money.

Lanson Champagne

It’s the go-to drink for celebrations, but Champagne makers face increasing competition from Prosecco. CNBC goes behind the scenes at Champagne house Lanson to see how the brand keeps pace with their sparkling rivals.

Hilton Hotels

CNBC looks at how Hilton Hotels is using technology to generate loyalty and hopefully, a bigger slice of the multi trillion dollar travel and tourism business .

RBS

From the world’s biggest bank, to the poster child of the financial crisis . RBS’ CMO , David Wheldon, reveals how marketers can help restore trust.

Cannes Special

CNBC heads to the Cote d’Azur bringing you the highlights of this year’s Cannes Lions Festival of Creativity .