2017 May Board Book

Website Traffic:

In the second half of 2016, we saw web traffic jump to levels comparable with past years. We are continuing our “always on” approach for search and social in 2017. It’s important to note that in 2016 we shifted our content strategy and instead of focusing on growing visitors to the site, we decided to aim for higher engagement across channels where our content appears. We were able to maintain a solid share of visitors as compared to past years, but where we really saw success was engagement on social as well as the equity earned through our digital partnerships. In 2017, metrics are tracking ahead of where we were last year at this same time, but we will see the bulk of visits in the second half of the year, once digital media begins running.

Unique Visitors By Month

250,000

200,000

2014

2015

150,000

2016

2017

100,000

50,000

0

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC