2017 May Board Book

Search Engine Marketing:

Our goal in 2017 is to build on the strategy put in place last year – support the Return to Real campaign and overall content strategy by focusing on bringing more highly qualified traffic that will want to stay longer and engage more. We’ve optimized our search efforts to drive quality traffic rather than quantity. We will continue to measure bounce rate, pages per session, and time on site, and we will continue to optimize. Additionally, we are focusing our efforts on appearing in more competitive search queries and improving our average position.

YTD Paid Search 2017 (Through April 17) Impressions

Clicks 74,390

CTR

Avg. Position

11,385,324

0.65%

1.9