2017 May Board Book

COMMUNICATION SERVICES

REPUTATION MANAGEMENT: FOOD SAFETY & SUSTAINABILITY ______________________________________________________________________________

Importance • Integrate with California dairy organizations to share information and resources, as well as align on messaging • Meet consumer demand for authentic food and farming stories by using California dairy producers as storytellers • Gather and incorporate sustainability facts and insights to support California as the gold standard California Dairy Communicators CMAB convened the California Dairy Communicators group for the first of two meetings in 2017 to share program updates and opportunities, as well as address issues that are impacting the state’s dairy industry, including flooding due to increased rainfall. Dairy Farmers Social Team CMAB amplified social media posts from the California Dairy Social Team on Real California Milk channels. Additionally, CMAB provided weekly content recommendations to the farmers to encourage engagement and positive conversation about California dairy in their social communities. • Dairy Leadership & Integration •