2017 May Board Book

Sustainability •

In working towards its five-year goals, CMAB worked with Dairy Cares, CDRF and CDQAP to identify ways to benchmark practices that demonstrate California dairy industry leadership in sustainability.

Dairy Security & Reputation •

Fact Sheets and Messaging CMAB reviewed and analyzed the latest CDFA dairy statistics, updating its annual fact sheets: milk, cheese, dairy industry. The new data was also incorporated into CMAB’s strategic messaging. Wall Street Journal Interview CMAB coordinated interviews for the Wall Street Journal’s Ben Parkin with John Talbot and other California dairy farmers to discuss the state’s position as a leader in the U.S. dairy industry. Message points included the use of innovative technology to streamline dairy practices. • Daily Monitoring & Social Listening CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels. •