2017 May Board Book

create new videos in 2017. We will also be looking to refresh our farmer content, which will be featured on social and RCM.com once it’s produced later this year.

In the first few months of 2017, we’ve been repurposing some of our highest-performing content from last year, including Tastemade and Growing Up Dairy videos. The Tastemade videos have been especially helpful when looking for opportunities to align our messaging with our national partners. Throughout January, we were able to support MilkPEP’s “My Morning Protein” initiative by posting recipes for Mango Avocado Smoothie Bowl, California Chocolate Chia Seed Pudding, and California Overnight Oats. In May, we have been posting Tastemade recipes for Hispanic Dairy Month, including California Stuffed Chile Rellenos and California Churro Bowl with Mexican Hot Fudge. We will continue to look for similar opportunities throughout the year and will also be re-posting the best-performing Growing Up Dairy videos as well.

Top-performing Growing Up Dairy post in 2017: Saralynn • 1,416,947 impressions • 226,884 :10 views ($0.02 cost per view/CPV) o Industry benchmark: $.09 for :10 • 4,894 non-video engagements o 4,316 reactions o 401 shares o 177 comments

Top-performing Tastemade post in 2017: California Overnight Oats • 1,879,290 impressions • 385,861 :10 views ($0.01 CPV) • 5,002 non-video engagements o 2,697 reactions o 2,158 shares o 147 comments