2017 May Board Book

Reach: January – March 2017: 23 M

“The five dairy farm families on the float will ride alongside a life-size animated Holstein cow and floral depictions of products that have made California the No. 1 dairy state.” – Valley Voice “With just a little bit of preparation, and some delicious Real California Milk products, you can have a filling, protein-packed, and best of all YUMMY bento box breakfast any time of the day!” – A Southern Fairytale

A lifestyle influencer partnership promoted creative ways to include California dairy products in breakfast

California’s dairy industry and the Real California Milk seal were promoted in the Rose Parade

Total Reach: 24.4 K Impressions

Total Reach: 21.7 M Impressions

Live television segments in Dallas and Houston with lifestyle expert Parker Wallace, along with Texas based social media influencers, promoted Hispanic style dairy products

Total Reach: 1.2 M Impressions