2017 May Board Book

Retail Update

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Hy-Vee California Cheese Contest The results of this cheese contest have been positive and very pleasing (view the photo below). The displays and sampling were very creative and impactful. They want to make this an annual occurrence. The culmination of the contest is a group visiting five California plants in two days, culminating at Pt. Reyes the afternoon of the second day. At Point Reyes, we are inviting other processors to attend a table top presentation to the Hy-Vee buyer that will be attending. This limits the miles they will have to cover, will expose plants like Di Stefano who will come from Southern California to meet with this key buyer and includes a greater variety of items than just what can be seen at the plants.

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Kroger We will deploy News America coupon machines in 400 plus stores that will be getting private label butter from CDI starting in April. This is just for quarters so far. We are moving the coupon cycle to later in the second half of 2017. Whole Foods Demos Mike Levy has invested significant time in organizing and detailing this demo program. We shared costs with Leslie Stowe’s Raincoast cracker line. This is a

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