2017 May Board Book

International Update

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Mexico ➢ Retail promotion – El Florido

Imalinx coordinated activities in Northern Mexico during January and February with the El Florido retail chain. California cheese sales were increased by 23% with CMAB support, such as demos. ➢ Foodservice promotion - Ciemsa This foodservice distributor out of Mexico City will introduce the Real California Milk seal in the following restaurant chains: • Shakey’s • Johnny Rockets • Six Flags ➢ Bakery Seminar The California Milk Advisory Board will be part of the 2 nd Master Bakery Seminar with the Raisin Administrative Committee on March 21 st . Baker Juan Manuel Martinez will prepare three bread formulas with California cheese that will be presented to over 150 bakers from hotels, restaurants, retailers and ingredient companies. The CMAB will sponsor the reception, after the training, where different varieties such as Gouda, Mozzarella, Monterey Jack, Cheddar and other products will be part of the Cheese Station and the Show Case.

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Thailand ➢ Menu Promotion

The menu promotion “A Taste from the Heart” at Greyhound Café is running from February 1 st through March 31 st . The menu was launched for 19 days and total sold was 9,104 dishes from all 12 outlets. The bestselling dish was the Double Cheese Taco which uses California Sharp Cheddar and Cream Cheese (1,628 dishes).