2017 May Board Book

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2017 Number of items with the Seal - Summary After a great year for increasing the number of items with the Real California Milk Seal with a 17.5% increase, 2017 is off to a good start with an increase of 54 items through April 2017. Many of these items are nationally distributed, helping to increase the utilization of our processing facilities using 100% California Milk. With several national brand companies now using the Seal, consumers will be looking for it in the dairy case as our integrated advertising campaign generates some of the highest measurements for awareness and intent to purchase.

Number of Items with RCM Seal

2159

2105

Items with Seal

1790

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April 2017 December 2016 January 2016