2017 May Board Book

FitPro Go! is a new marketing company and brand that uses California processing and California milk. The milk protein found in FitPro starts out as liquid – and it stays that way. They take grade-A California milk and apply a gentle ultrafiltration process, removing the lactose sugars and leaving behind concentrated liquid whey and casein protein powders, which are later reconstituted. Because FitPro starts out as real milk (and stays that way), it provides nature’s perfect balance of both whey and casein proteins which is great for snacking or a workout recovery beverage.

❖

New Products/Ads Nestle Coffee-Mate Natural Bliss - Milk Based Coffee Beverages are beginning to show up on store shelves in both Southern and Northern California. The Nestle USA headquarters has developed two new television commercials to introduce these items – one of which will be featuring the Real California Milk Seal to tout the source of the milk.