WESSA Corporate Identity Document

ABOUT THE DOCUMENT

This document sets out the approved brand identity of WESSA which is to be adhered to by all WESSA Offices, Branches and Volunteers serving the organisation.

The most critical aspect of building any organisation's brand is uniformity and consistency in all communication and interaction with its stakeholders. For this reason it is important for WESSA to use, monitor and take ownership of one corporate image.

This document covers:

• Look and feel examples • Fonts • Colours • Naming and strapline • Logo and usage • Letterhead • Email signatures • Business cards • PowerPoint presentation templates • Images

INTRODUCTION

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