News Scrapbook 1982-1984

Scene Around

own ...

T HEME OF THE 1984 KPBS AUCT10N 15 is "The San Diego Adventure" and chairmen are Mr. and Mrs. Craig McClellan. That was the word passed at the cocktail buffet Viviane Pratt gave at her home Friday in honor of the McClellans. Guests included staff and past chairmen of the auction, in- cluding Mr. and Mrs. Homer Delawie, chairman_ of the first auction to benefit the public broadcastmg station located at San Diego State University. Mr. McClelland is an attorney and a member of the board of the San Diego Trial Lawyers Associa- tion as well as a volunteer in various civic groups, including the Young Connoisseurs of the San Diego Museum of Art. His wife, Susan, has been a profes- sional in the research and marketing of educational and business films and has assisted with the produc- tion of television programming through a coopera-. tive project of KPBS and the Junior League of San Diego. Party guests included station manager Paul Steen, Stephanie Bergsma, the station's manager of devel• opment, attending with busban~, Dr._ Alan Bergsm? and Janet Jenkins, new auction director. Magg11 Coleman, who recently retired as auction directo1 was there with husband Jerry Coleman. Other guests included retired Rear Adm. and Mr W. Haley Rogers, Dr. and Mrs. Michael Channick, l and Mrs. Ronald Heller and the Messrs. and Mme Richard Burt, William B. Rick, Ron Mix and Robe1 Kritzik.

}:½ZEL crow TRIBUNE SOCIETY lOITOR T HE ANNUAL DINNER of the President's Club of the University of San Diego of 1984 moved off campus temporarily but will be back at Ale la Park next year That was the assurance of Dr. Author E Hughes, USO president, as be and Mrs. Hu s w lcomed 210 members of the club and Maudsley Fellows of the USO Law School at Satur- day mght' black-tie party at Little America West- gate Hotel T:raditionally the party has been given in the Jam . Copley Library, a campus facility which is u d rgomg major expansion and will be dedicated April 8 as the Helen K. and James S. Copley Library. rs Copley, publisher of The Tribune and The San Die o Union, i. vice chairman of the USO board of t H rptst Elizabeth Adams entertained in the foyer during the reception hour and Mariachis del Sol played during dinner. Linc Ward, 1984 chairman of the Pr ident's Club Council, introduced Dr. Hughes for afler-dinn r remarks and he presented outgoi g Pr 1dent's Club chairman Josiah Neeper and rs. per with a Baccarat bowl with a placque in• rtbed "In Grateful Recogmtion of Your Generous pport and Leadership." Dr. Hu h lso announced that a statue of St. idacus, known as "the caretaker of people," had been comm' ioncd and will be placed in front of the new library. The artist is Jesus Dominguez. member f the art dep rtment at San Diego State University. Welcomed were the Maudsley Fellows, a support group for the law school named for the late Ronald H. Maudsley, distingui bed British barrister who taught in the law school as well as at Oxford. The Mo t Rev. Leo T. Maher, bishop of the Roman catholic Diocese of San Diego and chairman of the USO board, presided at one of the dinner tables and Dr. Hughes at another. Seated with Bishop Maher re retired Rear Adm. and Mrs. Edward E. Grimm, Mrs. Harry Collins and the Messrs. and Mmes. Er- n t W. Hahn, Edward T. Keating and Robert Taylor Seated with Dr. and Mrs. Hughes were Mr. and rs. Ward, Mrs. Jack L. Oatman, Legler Benbough, Mr. and Mrs. Frank Warren and Mr. and Mrs. CR. H;irmon. Another table group included Dr. and Mrs. Gilbert Brown and the Messrs. and Mmes.Richard Enon, Charles Grace, Robert Brue and John Doyle. Some others in the crowd were Sister Sally Furay, S ter Virginia McMonagle, Dr. and Mrs. William Pickett. Mr . Lowell E. Davies, Mrs. William R. Boehm and the Messrs. and Mmes. Dean Dunphy, George Pardee Jr., Walter J. Zable, John McBride Tbomton. Douglas Manchester and 0. Morris Siev- ett. Also, Dr. and Mrs. Frank Pavel, Dr. and Mrs. Cor- nelius Zondag, Dr. and Mrs. Richard Phillips, Mr. and Mrs. Barry Shillito, Mrs. Carlos Tavares and Thomas ,J Fleming, Drs. Burt and Ethel Aginsky, Mr. and rs. S. Falck Nielsen and Mr. and Mrs. William Ward.

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A University ofSBIJ Die P for the 1984 KPBS auc~fua res~dent's 'lub dinner, a kickoHparty forthcoming marriage of tw:1:zi a inner party to celebrate the Corps were among the week's s'::- J rs of the Saa Diego Consular Some 40 guests attended t _1a events. gs for Ella Isabel Floresh:a~°J.er p;~ty Thomas J. Fleming elect is the honorary consul of ean- ierre Paris. The bride- consul of France. A Feb 18 !'do'!duras and Paris is honorary couple. . we wg date bas been set by the The kickoff dinner for th 1984 ane Pratt at her La Jolla b:m . KPBS auction, hosted by Vivi- eveat. Craig and Susan Mcef'1:.ncluded planning for the annual chairman. e an are the 1984 KPBS auction The Versailles Ball Room of th for the University ofSaa Diego club members and Maud I, hosted by Dr. Author Hu t/{ Fellows. . The black-tie event wa~ reception in the Versaill!~ Ii' USD president, and Mrs. Hughes A oyer preceded the dinner. · f,, w~:gate Hotel was the setting rest ent's Club dinner bonorin

Paul Steen, right, makes a . Mix at the KPBS auction 1f:t!u ;::1:;. . t d

a chat with Roa and Patti

Jo Carmichael coagratulat . Flores at party honorinu tbeessooean,-Pbe1erre Pn;is and Ella Isabel 0 a- o- -marrteds. Ji

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Hostess Viviane Pratt, center. with S the KPBS auction planning p!u,ty,

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Emest and Jean Hahn left. and U. Hughes enjoy a chat at USD n

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usan and Craig McClellan at

-~D President and Mrs Author

.rres1uent's Club dinner.

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George Pardee, left, witb Dean and Marie Dunphy at the USD President's Club dinner Saturi y night.

College and business join hands

Tribune photos by Bob Ivins

business, the center will be a research hub designed to maintain U.S. technological leadership in the computer field. A total of 19 companies have each donated $750,000 toward the center's building, now under construction on Stanford's Palo Alto campus and expected to be finished this spring. These companies will also fund research at the center, to which the govern- ment will contribute a whopping $30 million annually in research funds. Total corporate donations at Stanford last year climbed to $24.6million, quite a change from the $5 .3 million the univer· sity received from business in 1974-75. In the Bay Area, a host of high-tech companies have contributed money to universities. Last year, Avantek shelled out $150,000 for a scholarship fund at Stan· ford; Verbatim Corp. gave $180,000 toward faculty salaries at four different universities; and AMI/Gould plunked down $167,000 to aid professorships at the University of Santa Clara. continued on page 6

financial contributions to the institution, they also assist Hughes in shaping USD's future. "It would be myopic not to use those people and garner information that relates to their expertise," reasons Hughes. Sunkist Growers and PMC Corp. donated orange juice plant equipment valued at $386,000 for plant and science study at California State Polytechnic University at Pomona. The university also reports a "town and gown" relationship with General Dynamics and Lockheed Corp., whose employees serve as part-time lecturers in their areas of expertise. UCLA has received a fat donation of $2.2 million worth of equipment for com- puter-aided design and manufacturing from IBM since 1982. Perhaps the most dramatic example of business melding its interests with

Of the 184 companies responding 10 the study , 50 percent said their employees ~ould not perform_ mat,!lematical problems mvolvi~g fractions or decimals. Half also satd their managers and supervisors could ~ot complete reports without making errors in grammar or spelling. Fon percent complamed that secretaries had difficulty readmg at the level required for their job~ The study also found that education had ?ecome a priority issue for American industry only recently due to stiffer com- pet1t1on from other nations_ . "The_ increasing competitiveness of the mte_rnauonal high-tech marketplace has led busmess to realize that tics with universities are c~sent1al !o economic competitiveness with countne, such as Japan, West Ger1:1any and France," said Bruce Darlrn?. ~niversity of Califorma at San D,eg_o ' vice chancellor for university relations. _one recommendati~n made in the study by educators and businessmen alike was that companies become more involved in the development of curriculum. Miles said this belief is panicularly popular among those critical of the current crop of MBAs. Many people are suggest- mg that _business schools should put more emphasis_ o_n production techniques and other basic issues and reduce the focus on esoteric anal~s_is, he notes. They say we're produ~mg cht1sts with overdeveloped ex- pectations for instant success," he adds. . But Miles noted that educational institu- t10ns can t afford to simply mirror current trends. It is the job of educators to lead not follow, he points out. However, h~ does foresee a dramatic change in business education coming •soon. Just as the ,50s and :60s f~used on plant layout, the '80s and 90s will concentrate on the manage- men~ of high-technology systems, he predicts. _ "It's where you draw the line_ and the hne changes over the years," explains All~n Bailey' dean of the School of Bu~mess_ Administration at San Diego State Umvers,ty (SDSU). "There will be faculty/bu ·iness dialogues about curricu- l~m; _we're always talking about the line ?'.vidmg business and the university, and 11 s a_n open and healthy discussion." " Bailey _s involvement with the business ommumty ts through a 21-member

By Richard Halstead Business involvement in higher education graduated from war research in the 1960s to fund-raising in the 1970s. Today, the role of business in education is shifting again, this time to a partnership. On public and private university campuses in San Diego, throughout Cali- fornia and the rest of the nation, business is adopting a higher profile. Faced with increasingly sophisticated competition in the international marketplace, executives are awakening to the need for quality education to fuel the work force. They are calling for closer collaboration between business and universities and are backing up their renewed interest with dollars, donations of equipment and their time. At the private University of San Diego, for example, President Author Hughes has formed a high-powered board of trustees, nearly all of whom are business executives. Not only do they provide substantial

Business Administration

Starting Your Own Business

Managing Your Own Business

Berkele~ has always operated at a slight financial disadvantage to other schools but th~ gap had grown so wide recently that nenher the school's excellent reputation no: ,ts ~autific climate could overcome it, Miles said. The proposed increases will put Berkeley " back in the ball game" but the umvers1ty will remain at a slight disad• vantage. "The most damaging thing that could happen is iflegislators next year say, 'They got all they needed last year," worries Miles. National statistics released this month by the U.S. Department of Education revealed ~ow low California had sunk in its rank- mgs among other states in public school education. T_he numbers showed that one-third of California's high school students dropped out be~ore ~raduating. That shouldn't be s~rpnsmg smce the state has the second htg~est teacher to student ratio in the nau?n. Only five other states spend less per capita on schools than California where 19 percen~ of total individual income went to education, the department found. . California spends $2,427 per pupil. That ts s 3 oo less per pupil than the national average and places the state behind 21 other states. Normally business isn't concerned with tbe perfo:mance of lower levels of educa- tion._ It is more directly dependent on quality gradua~e students emerging in the fields of electncal engineering, computer science and biotechnology. However, a study conducted la~t Febn• ' ___ _ _ _ _ _ ,

academia is the Center for Integrated Systems at Stanford University. Funded by the federal government, the .university and .

~e.anwhile, Gov. George Deukmejian's de~is!on to make education his top budget pnonty by recommending $13.3 billion be spent during the next fiscal year 10 bolster California's weakened school system has been applauded by educators and business executives alike. California, once renowned for its excel- lent publi~ schools and universities, has lived on its reputation for some time. Educators have been complaining for years about rnadcquate salaries for teachers and ballooning class sizes. Ecstasy best describes the initial reaction of educators to the governor·s news_ .. If approved by the legislature, the budget will a maJ_~r tu~mg ~int in the university's history, said University of California President David P. Gardner. California State University Chancellor Ann Reynolds was equally rapt. "The _1984·85 budget is the most positive fund- mg proposal for the university in several years," he remarked. The $5 billion bud- geted for the University of California sy~tem would allow faculty salaries to be raised 16 percent. The $1.8 billion pro• posed for the 19-campus california State Univ~rsity system would rise faculty salanes by IO percent. The University of California at Berkeley had fallen thousands of dollars behind the schools it competes with for top faculty, said Ray Miles, dean of the business school a l B k"

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USD's Hughes: 'New arrangements' ary by the Center for Public Resources in New York indicates that businesses are becoming more aware of deficiencies m the basic_ skill~ of employees. The study, comrmss1oned by the Ford Foundation, the Charles Stewan Mott Foundation, Ameri- can Telephone & Telegraph Co., Prudential Insurance Co., Gannett Co. Inc. and Sun Chemical Co. found that industry is being handicapped by a workforce that lacks adequate skills in reading, writing, mathe-

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