Threshold Enterprises

Catalog March 2018

Leading Education for Empowerment With the launch of our two brands, we had the opportunity to realize our consumer education goal. We created over 400 product literature pieces to educate consumers and retailers about how the body works and how to choose supplements to support the body’s health as our natural state of being. Activism Likely unknown to many of you, in the early 90’s our activism assisted in accelerating the passage of DSHEA, the Dietary Supplement Health and Education Act that helped make our industry flourish. Our team mobilized retailer and consumer participation with hotlines in health food stores so consumers could call their congressperson. We helped set up a national supplement blackout day to protest the industry-limiting provisions of the NLEA (The Nutritional Labeling and Education Act), and to advocate for DSHEA. Our efforts resulted in the largest letter-writing campaign since the Vietnam War and garnered important congressional support. During this period, we also led the charge to bring melatonin to the US market. We were successful and woke up the natural sleep category. Healthcare Reimagined Our quest to reinvent and transform healthcare continued with the team’s development of SystemiCare® in 2008. This integrative model for true health focuses on the proactive balancing of 12 critical body systems that need to work in harmony for healthy aging and lifelong wellness. SystemiCare® educates and breaks new ground by giving consumers an actionable model for owning their own health. Reigniting the Wellness Revolution™ Today, I and Tom Grillea, our Chief Operating Officer and a natural health industry veteran, are reinventing our business model to broadly expand the Wellness Revolution™ to better serve you, our consumers and customers. Tom says, “Since joining Threshold, I have set our future trajectory for the company. We have ramped up our East Coast Distribution Center, redefined our sales model to better meet customer needs, and set a goal to be the destination for all vendors, while also spearheading manufacturing initiatives to power our growth.” We both believe that the need for a true Wellness Revolution™ is greater than ever before. Our industry has real, science-based solutions that can make a meaningful difference in people’s lives. We are committed to reigniting the Wellness Revolution™ to transform our healthcare system. Thank you for all you’ve done to empower wellness. We’re excited about the future and look forward to taking our partnership with you to the next level.

Sincerely,

Ira Goldberg

Tom Grillea

1 BioPQQ® is a trademark of MGC (Japan)

Catalog | March 2018

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