PEICMC Merchandising Program Guide 2026-2027

Fiscal Year Calendar

Merchandising Dates 2026-2027

P5

P1

P3

P4

P2

April 1 - May 12 (42 Days)

Aug 26 - Sept 30 (36 Days)

June 17 - July 21 (35 Days)

May 13 - June 16 (35 Days)

July 22 - Aug 25 (35 Days)

P6

P8

P9

P7

Nov 18 - Jan 5 (49 Days)

Jan 6 - Feb 16 (42 Days)

Feb 17 - March 31 (43 Days)

Oct 1 - Nov 17 (48 Days)

PEI Cannabis Exclusive Promotions

Creep it Real Event The Creep it Real with Halloween Deals Event takes place on Saturday, October 31st. Scary discounts galore. Holiday Limited Edition Products The Holiday LEP event takes place during P7, featuring new holiday products at great prices. Green Wednesday - Black Friday The Green Wednesday - Black Friday Sale takes place from November 25th to November 27th, featuring a variety of products with deep discounts. 12 Days of Xmas Pop-Ups The 12 Days of Xmas Pop Ups event is a fantastic opportunity during P7 to showcase your products in person and face-to-face with customers in stores.

Canna-Be Your Valentine A one-day event on Saturday, February 14th featuring a broad range of products with deep discounts. 420 Event A one-day event on Monday, April 20th featuring a collection of exclusive offers. Summer Bevvie Break This summer promotion takes place during P3 & P4. Highlighting cannabis beverages and exclusive offers. 710 Day Event This one day only event takes place on Friday, July 10th. 710 Day is a celebration of concentrates and oils and is the third-biggest cannabis holiday after 420 and Green Wednesday. Canna-versary Event This one-day event takes place on Saturday, October 17th featuring a great collection of exclusive offers.

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PEI Cannabis Merchandising Program Guide