The Edit - Retailer User Manual

RETAILERUSERMANUAL

This manual is a tool to help guide the process and answer questions that arise while transitioning your brand or product to the edit @ Roosevelt Field. Welcome

2 THE EDIT @ ROOSEVELT FIELD

What’s Included

9 MARKETING — — A guide on assets needed in order to

53 IN-STORE PLANNING FIXTURE OVERVIEW — — Parts and fixtures included within the space. — — Floorplans and elevations showcasing how these fixtures can be used throughout the store. — — Examples of past executed set ups. 108 SYSTEMS OVERVIEW — — Overview of tools to keep the shop running efficiently and give brands a viewpoint into the day-to-day performance of the store. 114 REPORTING — — Report template to measure the brand’s performance at the edit @ Roosevelt Field giving brands a view into the KPIs that will be shared.

communicate who you are, what your brand stands for and to let customers know you’re available at the edit @ Roosevelt Field. — — Assets for the edit @ Roosevelt Field webpage, on-mall and in-store signage. — — Case studies and strategy ideas on the type of visuals that work best within each area of the property. — — Templates for digital and physical signage and timeline for asset delivery. 42 BRAND OVERVIEW QUESTIONNAIRE — — Direction on what information to provide the edit @ Roosevelt Field store team to be used in the brand overview manual to communicate to customers the uniqueness of your brand and its products.

3 THE EDIT @ ROOSEVELT FIELD

Important Contact Information

THE EDIT @ ROOSEVELT FIELD STORE MANAGER Makieda Boreland editmanager@simon.com, (516) 742-8001 — — Primary contact for the edit @ Roosevelt Field — — Brand Overview — — Training Guide/Staffing DIRECTOR OF MARKETING, ROOSEVELT FIELD Nancy Gilbert ngilbert@simon.com, (516) 742-8001 — — Digital Signage and Branding — — Marketing Programs/Grand Opening Assistance — — Public Relations Support

SVP, INNOVATION AND CUSTOMER EXPERIENCE Andy Hutcherson ahutcherson@simon.com, (317) 464-8986 — — Systems Management DIRECTOR OF BUSINESS DEVELOPMENT, LEASING Zachary Beloff zachary.beloff@simon.com, (212) 745-9626 — — Reporting

MALL MANAGER, ROOSEVELT FIELD Chris Brivio cbrivio@simon.com, (516) 742-8001

TENANT COORDINATOR edittc@simon.com — — Store Signage Production — — Store Design

SECURITY, ROOSEVELT FIELD (516) 741-9435

— — Facilities Management — — Visual Merchandising

ADDRESS: the edit @ Roosevelt Field 630 Old Country Rd. Unit 1052A Garden City, New York 11530

4 THE EDIT @ ROOSEVELT FIELD

Key Deliverable Due Dates Prior to Opening

6 Weeks —— Press release sent for approval (page 39) —— Provide list of stakeholders and contact information —— Jpg of logo and store description sent to ngilbert@simon.com 28 Days —— Provide inventory count to the edit @ Roosevelt Field Manager —— Print assets due to ngilbert@simon.com (pages 14-16; 19-20) 21 Days —— Digital marketing assets sent to ngilbert@ simon.com (pages 17-18; 22-24) —— Grand opening plan completed —— Floorplan and fixture direction completed (pages 53-102) —— Sign up for Happy Returns account (page 113) —— Finalize all inventory prior to shipment

14 Days —— Opening announcement email art completed (page 38) —— Start product upload into POS system (page 109) ——Request account set up for in store systems / platforms (page 110) ——Product to be onsite 7 Days —— Brand overview and training guide completed (pages 42-52) —— Brand to provide product training

5 THE EDIT @ ROOSEVELT FIELD

What Is Included —— A clean and refreshed shop —— Hardware for existing POS systems —— Store management —— Fixturing system

What Is Covered By Brand —— Production and installation costs of on-mall media. All costs will be billed directly by Britten. —— Printed store signage

—— Vinyl wrapped columns —— Product detail signage —— Fabric lightbox brand signage

6 THE EDIT @ ROOSEVELT FIELD

Things to Bring

Must-Haves —— Inventory —— Props —— Hang tags —— Purchase bags

Nice-to-Haves —— Mannequins —— Free gift with purchase —— Brand info cards

—— Gift wrapping (if required) —— Staff uniforms —— Staff name tags —— Proprietary POS and inventory equipment

—— Hangers (if required) —— Return packaging —— Tools for brand experiences/activations

7 THE EDIT @ ROOSEVELT FIELD

Onboarding Checklist

Completion of the marketing guide Plan for opening with brand funded activation Submit liability insurance Submit contact list to editmanager@simon.com Submit key point of contact information to editmanager@simon.com Completion of brand guide / training list Completion of POS set up Completion of Happy Returns account creation

8 THE EDIT @ ROOSEVELT FIELD

SECTION#1 Marketing

9 THE EDIT @ ROOSEVELT FIELD

Signage

Digital Signage ——Use templates found on signage detail pages 17-18; 22-24 to size mechanical files ——Ensure your brand has the usage rights to use images/models in retail environment ——Files should be emailed no later than 21 days before your opening date —— Email files to ngilbert@simon.com Online Marketing ——Asset requirements listed (pages 31-36, 38) ——Assets emailed to ngilbert@simon.com no later than 21 days before opening

Physical Signage ——Use templates found on signage detail pages 14-16; 19-20 to size mechanical files ——Ensure your brand has the rights to use images in retail environment ——Files should be emailed no later than 28 days before your opening date —— Email files to ngilbert@simon.com Store Front Signage ——Use specs on storefront signage pages 25-27 ——Files should b e submitted no later than 21 days before your opening date ——Email files to edittc@simon.com for approval to size mechanical files

10 THE EDIT @ ROOSEVELT FIELD

Signage

The signage* in Roosevelt Field is a critical marketing tool to drive traffic and brand awareness throughout the property.

—— All-inclusive package is approximately $6,000 and will be billed by Britten directly to the brand. Payment to Britten via credit card is due prior to production start.

—— Roosevelt Field captures 22 Million customer visits annually.

*All signage must be approved by Director of Marketing prior to production.

11 THE EDIT @ ROOSEVELT FIELD

Signage Strategy: We believe this strategy aligns with assets your brand may already have.

Attract: Graphics should

Engage: Graphics should tell your story in a short simple quickly digestible way. Imagine this as your look book or instagram page/story.

Connect: Once the customer has the product in hand, what information do you communicate to that customer? Product benefits, material call outs and key features need to be communicated via sales associates. Your PDP is a good source for this.

grab the attention of passing customers. Strong visual with brand logo and short brand statement are the most powerful to grab attention. Your homepage is a great example of this.

12 THE EDIT @ ROOSEVELT FIELD

On-Mall Signage

13 THE EDIT @ ROOSEVELT FIELD

Attract

Artwork to be provided 28 days prior to opening. (Click to download spec sheet) Britewall 9

14 THE EDIT @ ROOSEVELT FIELD

Attract

Artwork to be provided 28 days prior to opening. (Click to download spec sheet) Britewall 13

15 THE EDIT @ ROOSEVELT FIELD

Attract

Artwork to be provided 28 days prior to opening. (Click to download spec sheet) Britewall 18

16 THE EDIT @ ROOSEVELT FIELD

Attract

Artwork to be provided 21 days prior to opening. Locations are shown as all purple DP on maps. (Click to download spec sheet) Digital AdPanels

17 THE EDIT @ ROOSEVELT FIELD

Attract

Artwork to be provided 21 days prior to opening. (Click to download spec sheet) Digital Board

18 THE EDIT @ ROOSEVELT FIELD

Attract

Artwork to be provided 28 days prior to opening. (Click to download spec sheet) Elevator Doors

19 THE EDIT @ ROOSEVELT FIELD

Attract

4 free standing double sided standees will be placed in strategic locations to capture shoppers attention based on the brand’s target audience. Artwork to be provided 28 days prior to opening. (Click to download spec sheet) Standees

20 THE EDIT @ ROOSEVELT FIELD

In-Store Signage

21 THE EDIT @ ROOSEVELT FIELD

Engage

Artwork to be provided 21 days prior to opening. (Click to download spec sheet) 1x3Digital Column

Design Criteria ‘the EDIT’ is a stand-alone retail spot that allows retailers to be creative and flexible in designing a space that will showcase their brands. ‘the EDIT’ consists of Wall Vending, Free-Standing Vending, Pod Vending, and Media Wall. The space is flexible, allowing Tenants to be able to lease the required area to showcase brand products. (i.e. 3 wall bays, 6 wall bays, a pod vending area, etc) The Landlord has provided a fixturing package that can be utilized by the tenant in each area to quickly and easily design a space that fits their brand. The Wall Display Zones are approximately 10 square feet each. Free Standing and Pod Vending area can vary from approximately 10 square feet to 50 square feet. General views are as follows.

Brick Display Wall Zones

Free Standing / POD Vending

22 THE EDIT @ ROOSEVELT FIELD

Engage

Artwork to be provided 21 days prior to opening. (Click to download spec sheet) the edit@Roosevelt Field Left FacadeDigital Column

BULKHEAD SIGNAGE

23 THE EDIT @ ROOSEVELT FIELD

Engage

Artwork to be provided 21 days prior to opening. (Click to download spec sheet) the edit@Roosevelt Field Right FacadeDigital Column

BULKHEAD SIGNAGE

24 THE EDIT @ ROOSEVELT FIELD

Engage

Artwork to be provided 21 days prior to opening. This asset is optional and can be purchased by brand. Specifications: 29.25” w X 112.5” h (2 sides parallel to common area) 26.25” w X 112.5” h (2 sides perpendicular to common area) the edit@Roosevelt Field Store Front Vinyl ColumnWraps

BULKHEAD SIGNAGE

25 THE EDIT @ ROOSEVELT FIELD

Engage

Artwork to be provided 21 days prior to opening. This asset is optional and can be purchased by brand. Specifications: 35.25” w X 1145.5” h (4 faces) the edit@Roosevelt Field CommonAreaVinyl ColumnWraps

Design Criteria ‘the EDIT’ is a stand-alone retail spot that allows retailers to be creative and flexible in designing a space that will showcase their brands. ‘the EDIT’ consists of Wall Vending, Free-Standing Vending, Pod Vending, and Media Wall. The space is flexible, allowing Tenants to be able to lease the required area to showcase brand products. (i.e. 3 wall bays, 6 wall bays, a pod vending area, etc) The Landlord has provided a fixturing package that can be utilized by the tenant in each area to quickly and easily design a space that fits their brand. The Wall Display Zones are approximately 10 square feet each. Free Standing and Pod Vending area can vary from approximately 10 square feet to 50 square feet. General views are as follows.

Brick Display Wall Zones

Free Standing / POD Vending

26 THE EDIT @ ROOSEVELT FIELD

Engage

Artwork to be provided 21 days prior to opening. This asset is optional and can be purchased by brand. Specifications: East Elevation: 28’-6” w X 2’ h (width customizable) North Elevation: 32’-6” w X 2’ h (width customizable) the edit@Roosevelt Field Store Front BulkheadSignage

Design Criteria ‘the EDIT’ is a stand-alone retail spot that allows retailers to be creative and flexible in designing a space that will showcase their brands. ‘the EDIT’ consists of Wall Vending, Free-Standing Vending, Pod Vending, and Media Wall. The space is flexible, allowing Tenants to be able to lease the required area to showcase brand products. (i.e. 3 wall bays, 6 wall bays, a pod vending area, etc) The Landlord has provided a fixturing package that can be utilized by the tenant in each area to quickly and easily design a space that fits their brand. The Wall Display Zones are approximately 10 square feet each. Free Standing and Pod Vending area can vary from approximately 10 square feet to 50 square feet. General views are as follows.

Brick Display Wall Zones

Free Standing / POD Vending

27 THE EDIT @ ROOSEVELT FIELD

Connect

Artwork to be provided 21 days prior to opening. Specifications: 1920 w X 1080 h Video files can be provided in .MOV or .MP4 formats, and will be converted to .AVI. In-StoreDigital Signage

Design Criteria ‘the EDIT’ is a stand-alone retail spot that allows retailers to be creative and flexible in designing a space that will showcase their brands. ‘the EDIT’ consists of Wall Vending, Free-Standing Vending, Pod Vending, and Media Wall. The space is flexible, allowing Tenants to be able to lease the required area to showcase brand products. (i.e. 3 wall bays, 6 wall bays, a pod vending area, etc) The Landlord has provided a fixturing package that can be utilized by the tenant in each area to quickly and easily design a space that fits their brand. The Wall Display Zones are approximately 10 square feet each. Free Standing and Pod Vending area can vary from approximately 10 square feet to 50 square feet. General views are as follows. Design Criteria ‘the EDIT’ is a stand-alone retail spot h t allows retailers to be creative and flexible in designing a space that will showcase their brands. ‘the EDIT’ consists of W l V nding, Free-Standing Vending, Pod Vending, and Media Wall. The space is flexible, allowing Tenants to be able to lease the required area to showcase brand products. (i.e. 3 wall bays, 6 wall bays, a pod vending area, etc) The Landlord has provided a fixturing package that can be utilized by the tenant in each area to quickly and easily design a space that fits their brand. The Wall Display Zones are approximately 10 square feet each. Free Standing and Pod Vending area can vary from approximately 10 square feet to 50 square feet. General views are as follows.

BULKHEAD SIGNAGE:

Brick Display Wall Zones

Free Standing / POD Vending

Brick Display Wall Zones

Free Standing / POD Vending

28 THE EDIT @ ROOSEVELT FIELD

Connect

Artwork to be provided 21 days prior to opening. This asset is optional and can be purchased by brand. Specifications: Will Vary (discuss with Tenant Coordinator) CustomInterior Signage

This signage should be utlized to brand the space and identify both the formal brand name as well as product signage. Custom opportunities can be discussed with the Tenant Coordinator for inclusion in your store design. Signage mounts can be utlized or you can cusomize by attaching provided brackets shown below.

29 THE EDIT @ ROOSEVELT FIELD

Connect

Artwork and signage to be provided by the brand 21 days prior to opening. In-Store Product/PricingSignage

Signage* Should Include: —— Product features

—— Product details —— Product name —— Product pricing

All in-store product signage must be approved by the edit @ Roosevelt Field Manager. Please receive official approval before installing any additional signage or branding. Signage should not be taped, handwritten or DIY solution. *

30 THE EDIT @ ROOSEVELT FIELD

OnlineMarketing

31 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field Website

Used for distribution to the property customer base as well as media outlets. Site is also linked to the Roosevelt Field website.

Assets Needed —— Brand Logo: AI File —— Branding messaging —— Details about the brand —— 4-5 Hero graphics for home page Assets emailed to ngilbert@simon.com 21 days before opening

32 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field Website Roosevelt Field Directory Listing

Assets Needed

—— Brand logo as a jpeg file —— Description of the brand —— Links to brand website, Facebook, Twitter, Instagram and all other social media accounts. Assets emailed to ngilbert@simon.com 21 days before opening

33 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field

Facebook @RooseveltField

Assets Needed —— Hero graphic for opening announcement labeled and sized as per specs below —— Exact copy as appropriate for Facebook including handles and hashtags Assets emailed to ngilbert@simon.com 14 days before opening Facebook Square: 1200 x 1200px (min 500 x 500px) Landscape: 1200 x 630px (min 600 x 315px) No more than two lines of copy in image. 20% copy to image ratio requirement (Facebook) JPG and PNG formats. No PDFs.

34 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field

Twitter @RooseveltField

Assets Needed —— Hero graphic for opening announcement labeled and sized as per specs below —— Exact copy as appropriate for Twitter including handles and hashtags Assets emailed to ngilbert@simon.com 14 days before opening

Twitter 506 x 253px (min 440 x 220px) JPG and PNG formats. No PDFs.

35 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field

Instagram @RooseveltFieldMall

Assets Needed —— Hero graphic for opening announcement labeled and sized as per specs below —— Exact copy as appropriate for Instagram including handles and hashtags Assets emailed to ngilbert@simon.com 14 days before opening Instagram Square: 1080 x 1080px (min 642 x 642px) Landscape: 1080 x 565px (min 600 x 314px) Portrait: 1080 x 1349px (min 602 x 752px) JPG and PNG formats. No PDFs.

36 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field

Instagram @theeditrooseveltfield

Posting Guide —— the edit @ Roosevelt Field manager will handle the account during the lease term

—— 1 post a week is requested Post details should be sent to editmanager@simon.com 24 hours prior to desired post time

Post Details Include —— High res image as per Instagram specs on page 35 —— Copy for post —— List of all tags requested for post —— Desired time of post

37 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field OpeningEmail Eblast sent to 100K+ local subscribers

Assets Needed —— Hero graphics for opening announcement – images at 960 pixels wide —— Exact copy Assets emailed to ngilbert@simon.com 21 days before opening

38 THE EDIT @ ROOSEVELT FIELD

Public Relations OpeningPress Release

—— Boilerplate copy from brand —— Provide quote from the brand —— Description of products in the space —— Any store experience that will live in the space —— Brand logo as a jpg file —— Product image as a jpg file —— Email to ngilbert@simon.com —— Provided contact for any additional PR teams that might be included outside of the edit @ Roosevelt Field plan —— Should be sent to ngilbert@simon.com 6 weeks prior to opening

39 THE EDIT @ ROOSEVELT FIELD

In-store Marketing Activations

COFFEE ART

CHIC SKETCH

the edit @ Roosevelt Field believes in creating experiences that align with your brand and brand story. Activations create unique memories and help to drive traffic and sales to the space. the edit @ Roosevelt Field requires at least one activation (paid for by brand) during the lifespan of your brands time at the edit @ Roosevelt Field.

BREAK DANCERS

BEATBOXERS

LIVING LAMPS

40 THE EDIT @ ROOSEVELT FIELD

In-store Marketing Activations Brainstorm concepts with Director of Marketing prior to opening. —— Surprise and Delight is a smart marketing tool examples include: —— Brew coffee sampling —— Ice cream cart —— Cotton candy machine —— Seating with toys and/or electronics —— Selfie walls with props

41 THE EDIT @ ROOSEVELT FIELD

SECTION#2 BrandOverview Questionnaire

42 THE EDIT @ ROOSEVELT FIELD

Brand Overview Questionnaire What toCover

The history of your company and key milestones

How you approach your work

What makes your brand and story unique

43 THE EDIT @ ROOSEVELT FIELD

Brand Overview Questionnaire

High level suggestions that lead to the most successful brand experience for both the brand, the staff and the customer:

—— Brands are encouraged to add rotational shifts of corporate staff members. This gives the brands a first-hand look at how customers use the space, interact with the product and engage with the staff.

—— Staffing guides are living and breathing, brands are encouraged to test and try new principles and practices within the edit @ Roosevelt Field.

44 THE EDIT @ ROOSEVELT FIELD

Tell Your Brands Journey &Milestones: Consumers love to hear about how new brands come into market. Providing the edit @ Roosevelt Field staff the knowl- edge of your brand allows them to make a connection with the customer. Include any press, PR mentions and celebrity endorsements.

Tell Your Brand Story: This is often your ‘about us’ page online.

45 THE EDIT @ ROOSEVELT FIELD

Tell Your Approach: This could be about product, customer service,

Who Makes Up Your Team: Giving the staff a view into team allows them to know what resources might be available if needed. Provide key contacts for functional requests such as inventory, sells, customer experience, etc.

research and development. Why did your company start?

46 THE EDIT @ ROOSEVELT FIELD

What Are You Selling: This should be a high level category description of your products.

Who Are Your Customers: Provide target demographics and other customer insights.

47 THE EDIT @ ROOSEVELT FIELD

Brand Voice & Tone: What’s the personality and emotion that is used in the marketing of your products.

How Do You Reach Your Customers: Provide examples of PR, email blasts, out of home, digital marketing, social media, podcast, etc.

48 THE EDIT @ ROOSEVELT FIELD

ProductOverview

49 THE EDIT @ ROOSEVELT FIELD

Product Overview What toCover

Fabrics, materials, finishes or fabrication

How you sell your product

What makes your product worth buying

51 THE EDIT @ ROOSEVELT FIELD

Fabrics, Materials, Finishes or Fabrication: What are the proprietary materials? What is your product make up?

What Makes Your Product Worth Buying: How does the product fit or work for the customer? What are the benefits and features?

How Do You Sell Your Product: Do you offer bundles, discounts, a gift with purchase?

50 THE EDIT @ ROOSEVELT FIELD

Product Category Detail: Each product category or product should follow the layout below. All information should exist on your web PDP.

Insert Product Image Below

—— The inspiration for the product or product category —— How you describe the product ——Where it’s made ——What makes it special

Insert Product Image Here

* If you have more than one product, copy and paste this template for every product you plan to sell.

52 THE EDIT @ ROOSEVELT FIELD

SECTION#3 In-Store Planning FixtureOverview

53 THE EDIT @ ROOSEVELT FIELD

In-Store Planning Fixture Overview the edit @ Roosevelt Field team has provided a modular kit of parts to allow for custom setups for different brands. Tenants are welcome and encouraged to fabricate additional elements that enhance the brand story within the space. Each brand will work hand-in-hand with the designated Tenant Coordinator to design and implement the fixture plan, lighting scheme and overall store design.

Wall &floor fixtures: Fixture count Total units available for tenant use

Case study of previous executions that include props and merchandising

Samples of floorplan and wall mock ups

If you are in need of additional fixtures not already contained in this section, please contact the Tenant Coordinator and we will do our best to accommodate you.

54 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

55 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 8’-6” w/ 1’-8” gap between verticals Units Available: 30 verticals Materials: Metal Vertical Rail

56 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures Dimensions: 20” X 12” X 1 1/2” Units Available: 20 Materials: Metal & Wood SolidShelf

57 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures Dimensions: 20” X 12” X 1 1/2” Units Available: 20 Materials: Metal & Glass Glass Shelf

58 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 18” X 12” X 1 1/2” Units Available: 19 Materials: Metal & Wood SolidShelf CenteredBracket

59 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 12” X 12” Units Available: 6 Materials: Metal & Wood 12”Cube

60 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 12” X 12” Units Available: 6 Materials: Metal & Wood 12”CubeOpenBack

61 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 18” X 12” Units Available: 6 Materials: Metal & Wood 18”Cube

62 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 18” X 12” Units Available: 6 Materials: Metal & Wood 18”CubeOpenBack

63 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures Dimensions: 20” X 15” X 1 1/2” Units Available: 16 Materials: Metal 20”HangBar

64 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 40” X 15” X 1 1/2” Units Available: 4 Materials: Metal 40” DoubleHangBar

65 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 12” X 7/8” X 1 1/2” Units Available: 12 Materials: Metal 12” Faceout HangBar

66 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 12” X 10” Units Available: 6 Materials: Wood FloatingDrawerw/ Lock

67 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 36” X 38” Units Available: 5 Materials: Metal & Wood Desk

68 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 12” X 10 1/2” Units Available: 12 Materials: Glass & Metal FloatingGlassDisplayw/ Lock

69 THE EDIT @ ROOSEVELT FIELD

Wall Bay Fixtures

Dimensions: 20” X 36” X 38” Units Available: 2 Materials: Wood, Metal & Glass JewelryDisplayw/Lock

70 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

71 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

Dimensions: 18” X 18” X 30” Units Available: 5 (in Wood), 3 (in White) Materials: Wood 18” Freestanding WoodPedestal

72 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

18” Freestanding Metal Frame Pedestal

Dimensions: 18” X 18” X 30” Units Available: 5 Materials: Metal

73 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

22” Freestanding WoodPedestal

Dimensions: 22” X 22” X 42” Units Available: 3 Materials: Wood

74 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

22” Freestanding Metal Frame Pedestal

Dimensions: 22” X 22” X 42” Units Available: 5 Materials: Metal

75 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

Dimensions: 22” X 22” X 2” Units Available: 4 Materials: Wood AlternateWood Lid 4

76 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

FreestandingCashwrap w/ Lock

Dimensions: 56” X 30” X 36” Units Available: 6 Materials: Metal & Wood

77 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

Freestanding Platform

Dimensions: 24” X 30” X 30” Units Available: 4 Materials: Metal & Wood

78 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

Freestanding Add-OnDisplay

Dimensions: 24” X 30” X 15” Units Available: 3 Materials: Metal & Wood

79 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

Freestanding WoodPlatform TY.

DIAGRAM

Dimensions: 40” X 20” X 40” Units Available: 3 Materials: Wood 12 WD-1A, WD-1B, WD-1C)

80 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

40” Freestanding Wood/Metal Platform

Dimensions: 40” X 40” X 24” Units Available: 3 Materials: Metal & Wood

81 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures 60” Freestanding Wood/Metal Platform 4

Dimensions: 40” X 60” X 24” Units Available: 3 Materials: Metal & Wood 6 D-1A,2 D-1B, D-1C)

82 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

Freestanding BenchWithCushion

Dimensions: 20” X 50” X 18” Units Available: 3 Materials: Wood

83 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures Ballet Bar

Dimensions: 42” X 24” X 72” Units Available: 6 Materials: Metal

84 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

T-Stand

Dimensions: 16” X 20” X 72” Units Available: 6 Materials: Metal

85 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures

Freestanding Wood/Metal Platform

Dimensions: 58” X 30” X 34” 53” X 24” X 27” Units Available: 6 Materials: Metal & Wood

86 THE EDIT @ ROOSEVELT FIELD

Additional Fixtures

87 THE EDIT @ ROOSEVELT FIELD

Additional Fixtures FloorMirror

Dimensions: 20” X 20” X 66” Units Available: 3 Materials: Metal & Glass

88 THE EDIT @ ROOSEVELT FIELD

Additional Fixtures 4” PegHooks

Dimensions: 4” Units Available: 50 Materials: Metal

89 THE EDIT @ ROOSEVELT FIELD

Additional Fixtures 6” PegHooks

Dimensions: 6” Units Available: 50 Materials: Metal

90 THE EDIT @ ROOSEVELT FIELD

Additional Fixtures T-Shirt Tray

Dimensions: 20” X 12” X 5” Units Available: 5 Materials: Metal

91 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures WithBranding

92 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures With Branding

Small Sign Panel Dimensions: 12” x 20” Units Available: 15 Materials: Plastic/Metal

Large Double Sided Sign Dimensions: 12” x 40” Units Available: 8 Materials: Plastic/Metal Large Single Sided Sign Dimensions: 12” x 36” Units Available: 8 Materials: Plastic/Metal

Moveable Partition Dimensions : 19 3/4” X 3 1/8” X 111” Units Available: 5 Materials: Metal

93 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures With Branding Freestanding Lit Framed Screen&Platforms

Dimensions : 107” X 30” X 90” Units Available: 2 Materials: Metal & Wood

94 THE EDIT @ ROOSEVELT FIELD

Floor Fixtures With Branding Freestanding Lit Framed Screen&Platform

Dimensions: 71” X 30” X 90” Units Available: 6 Materials: Metal & Wood

95 THE EDIT @ ROOSEVELT FIELD

Wall Bay Programs

96 THE EDIT @ ROOSEVELT FIELD

ARCHITECT

Wall Bay Programs

WestWall Elevation NorthWall Elevation ENGINEER

Dimensions : 6’-7” w x 8’-6” h

Dimensions : 7’-3” w x 8’-6” h

97 THE EDIT @ ROOSEVELT FIELD

ROAD,

Wall Bay Programs SouthWall Elevation

Dimensions : 38’-2” w x 8’-6” h

98 THE EDIT @ ROOSEVELT FIELD

Floor PlanPrograms

99 THE EDIT @ ROOSEVELT FIELD

Floor Plan Programs Floor PlanOption 1

Dimensions : 30’-4” (N-S) X 38’-2” (E-W)

100 THE EDIT @ ROOSEVELT FIELD

Floor Plan Programs Floor PlanOption 2

Dimensions : 30’-4” (N-S) X 38’-2” (E-W)

101 THE EDIT @ ROOSEVELT FIELD

Floor Plan Programs Floor PlanOption3

Dimensions : 30’-4” (N-S) X 38’-2” (E-W)

102 THE EDIT @ ROOSEVELT FIELD

Props&Merchandising

103 THE EDIT @ ROOSEVELT FIELD

Props &Merchandising

Brands are encouraged to bring additional props and furniture that help tell the brand’s personality. Be sure to consider the following:

—— Large brand marquee —— Cash wrap accessories

—— Art / Photo wall —— Accent tables

—— Decor —— Plants —— Rugs —— Decorative lighting

—— Instagramable installs —— Games and activities

—— Beverage station —— Specialty seating

104 THE EDIT @ ROOSEVELT FIELD

Props &Merchandising Images of Shops

105 THE EDIT @ ROOSEVELT FIELD

—— Images of storage room —— Options for locked storage —— Hanging Storage Back of House

—— Open shelving —— Lockable cages

106 THE EDIT @ ROOSEVELT FIELD

Props &Merchandising

Timeline for Opening: —— 21 days prior to opening, tenant to provide the ideal fixture setup and details of any additional elements they will bring on site —— the edit @ Roosevelt Field team will turn over a newly reset space upon the agreed delivery date —— Tenant is responsible for setting up store including: —— Visuals —— BOH

—— Allow a minimum of 3 days for store setup prior to opening —— Alert the edit @ Roosevelt Field manager on any delivery dates —— Inventory will be shipped to the following address: the edit @ Roosevelt Field 630 Old Country Rd. Unit 1052A Garden City, New York 11530

107 THE EDIT @ ROOSEVELT FIELD

SECTION#4 SystemsOverview

108 THE EDIT @ ROOSEVELT FIELD

Systems Overview

the edit @ Roosevelt Field provides hardware and software for the following systems:

—— POS: shopify —— Traffic counter: Axper —— Employee schedules: WhenIwork —— Returns: Happy Returns

—— Music System: the edit @ Roosevelt Field Manager to provide via Mood Media —— Remote Camera: the edit @ Roosevelt Field Manager to provide IP address —— Secure Network WiFi for POS and Brand Use: the edit @ Roosevelt Field Manager to provide wifi access password

109 THE EDIT @ ROOSEVELT FIELD

Systems Overview

Point of Sale

shopify the edit @ Roosevelt Field provides hardware that supports shopify POS as many brands are already on this e-comm platform. the edit @ Roosevelt Field store team is currently trained on how to operate the shopify platform. —— To set this platform up, the brand will need to engage with their shopify rep to create the POS upload. —— the edit @ Roosevelt Field store manager and shopify reps are able to assist, but this process is a reponsibility of the brand.

110 THE EDIT @ ROOSEVELT FIELD

Systems Overview

Axper To review weekly traffic within the edit @ Roosevelt Field request a log in from: chris.brivio@simon.com Traffic Counter

111 THE EDIT @ ROOSEVELT FIELD

Systems Overview

WhenIwork A weekly schedule will be created by the edit @ Roosevelt Field store manager. To review the weekly staffing schedule request access from editmanager@simon.com Staffing Schedule

112 THE EDIT @ ROOSEVELT FIELD

Systems Overview

Happy Returns We recommend tenants register with Happy Returns so that on property returns and exchanges can be facilitated once your shop has closed at the edit @ Roosevelt Field. Returns

113 THE EDIT @ ROOSEVELT FIELD

SECTION#5 Reporting

the edit @ Roosevelt Field provides a weekly update throughout the life of the brands time at the pop-up.

114 THE EDIT @ ROOSEVELT FIELD

the edit @ Roosevelt Field Weekly Dashboard Report Template

Revenue Week Of

Traffic Week Of

Revenue:

Traffic:

Previous Week Revenue: Growth: Total Revenue From Opening Date:

Previous Week Traffic: Total Traffic From Opening Date:

Conversion Week Of

Top Products

Conversion %:

Previous Week Conversion %: Conversion % From Opening Date:

115 THE EDIT @ ROOSEVELT FIELD