Homes & Estates

E XECUT I VE NOTES

H O M E S & E S TAT E S M A G A Z I N E

Charlie Young

C E O

T he Coldwell Banker ® brand is recognized around the world for leadership and delivering premium experiences. The luxury market is no exception. Affluent clients identify Coldwell Banker by name as a top real estate brand. And it is no wonder, with our rich heritage and unmatched track record of selling some of the world’s most iconic homes and celebrity estates. As a world leader and renowned premium brand, we have a responsibility to consistently deliver performance year after year. Our relevance in luxury has endured because we always observe and anticipate the changing needs and desires of the modern-day affluent client. With an eye to the future, the luxury team recently embarked on a journey to reinvent the luxury

marketing offerings under the Coldwell Banker banner. Welcome to the modern expression of luxury: Coldwell Banker Global Luxury sm . Our new name is simple, memorable and reflects the core essence of who we are — leaders, trailblazers and masters in the real estate profession. In fact, our entire luxury real estate marketing program has been enhanced this year in order to serve you, our most discerning clients. With an appreciation for what it takes to consistently exceed expectations, I am proud to share our new program with you in this very special issue of Homes & Estates. You can read more about the story behind our evolution on page 10. I say this with great pride: we are ready to usher in the next generation of luxury.

Craig Hogan

V I C E P R E S I D E N T O F L U X U R Y

A new expression of luxury has arrived. After nearly two years in the making, the new Coldwell Banker Global Luxury SM program is live. While our logo and mark are new and represent the power of the Coldwell Banker ® name, which is synonymous with luxury to consumers around the globe, our evolution is much deeper. We have an international certification course that assures the affluent consumer that those who carry the flag for Coldwell Banker Global Luxury are the best in the business. We have a global syndication platform that puts our sellers’ listings in front of every major market in the world. We have an all-new luxury site — coldwellbankerluxury.com — that gives sophisticated homebuyers and sellers the online experience they expect, while giving our associates direct access to not only our Property Specialists in more than 49 countries and territories, but to more than 750,000 agents from all luxury brands across the globe. Our Wealth Engine program gives us direct

access to the most affluent in the United States for target marketing at the highest level. And this very magazine, Homes & Estates, features many of our finest listings from all over the world in a visually inspiring format distributed directly to 60,000 of the wealthiest U.S. residents. Accessing our partnership with Unique Homes, this magazine is seen in over 80 countries! If you haven’t already done so, I encourage you to read the story behind the making of the beautiful $75 million beachfront estate in Mexico that graces our cover. It’s just one example of many that reflect the talent, strength and international allure of our re-envisioned Coldwell Banker Global Luxury platform. With a track record like ours — 3,000 offices and nearly 90,000 agents worldwide selling over $129 million each day in $1 million+ property sales — we could offer nothing less. After so many years in the No. 1 position, expectations are high. All eyes are on us. And I say it’s our time to shine!

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