2002 Best Practices Study
Analysis of Agencies with Revenues Between $500,000 and $1,250,000
What the Typical Transaction Looked Like:
Revenues Acquired Per Transaction
Multiple Of Revenues Paid
$0 $100,000 $200,000 $300,000 $400,000
0.0x 0.5x 1.0x 1.5x 2.0x
average
high
low
average
high
low
Pricing Structure Used
0% 20% 40% 60% 80%
variable
fixed
What Was Acquired
Primary Currency Used
Stock Cash Both
Book of Business
Agency
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