2002 Best Practices Study

Analysis of Agencies with Revenues Between $500,000 and $1,250,000

What the Typical Transaction Looked Like:

Revenues Acquired Per Transaction

Multiple Of Revenues Paid

$0 $100,000 $200,000 $300,000 $400,000

0.0x 0.5x 1.0x 1.5x 2.0x

average

high

low

average

high

low

Pricing Structure Used

0% 20% 40% 60% 80%

variable

fixed

What Was Acquired

Primary Currency Used

Stock Cash Both

Book of Business

Agency

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