2002 Best Practices Study

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

What the Typical Transaction Looked Like:

Revenues Acquired Per Transaction

Multiple Of Revenues Paid

$0 $200,000 $400,000 $600,000 $800,000 $1,000,000

0.0x 0.5x 1.0x 1.5x 2.0x 2.5x

average

high

low

average

high

low

Pricing Structure Used

0% 10% 20% 30% 40% 50% 60%

variable

fixed

What Was Acquired

Primary Currency Used

Stock Cash Both

Book of Business

Agency

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