2002 Best Practices Study

Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000

What the Typical Transaction Looked Like:

Revenues Acquired Per Transaction

Multiple Of Revenues Paid

0.0x 0.5x 1.0x 1.5x 2.0x 2.5x

$1,000,000 $1,500,000

$0 $500,000

average

high

low

average

high

low

Pricing Structure Used

44% 46% 48% 50% 52% 54%

variable

fixed

What Was Acquired

Primary Currency Used

Stock Cash Both

Book of Business

Agency

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