PEILCC Annual Report 2025-2026

STRATEGIC TARGET • CUSTOMER EXPERIENCE

STRATEGIC TARGET To understand the needs of our customers so that we can provide quality products and services that are delivered by knowledgeable, courteous employees in attractive and accessible facilities. CORPORATE OBJECTIVES 1. Enhance the shopping experience for PEILCC retail and licensee customers. 2. Provide enhanced customer services. 3. Improve product portfolio.

% of Target 2025 - 2026

PERFORMANCE MEASURES

Actual 2024 - 2025

Target 2025 - 2026

Target 2026 - 2027

Actual 2025 - 2026

Customers served

99.83%

2,506,118

2,500,000

2,450,000

2,495,770

Average customer transaction value

99.11%

$55.89

$58.44

$61.42

$57.92

% of Target 2025- 2026

Actual 2024 - 2025

Target 2025 - 2026

Target 2026 - 2027

Actual 2025 - 2026

Litres

Beer (Including draught)

8,774,077

8,840,100

8,619,323

97.50%

8,610,000

840,901

852,700

828,203

97.13%

820,000

Spirits

Wine (Including BYO)

1,714,400

1,737,800

1,692,314

97.38%

1,740,000

2,531,358

2,590,700

2,684,817

103.63%

Refreshments

2,831,000

Total

13,860,736

14,021,300

13,824,657

98.60%

14,001,000

PERFORMANCE HIGHLIGHTS

Overall beer volume declined by 2%, while dollar sales increased by 1%. The rate of decline in the beer category has slowed as more consumers return to lighter beer styles. The non-alcoholic segment continues to experience strong growth, while craft beer volume has begun to moderate. Spirits volume declined by 3%, while dollar sales decreased by 1%. The category experienced broad-based softness across most segments, with the largest declines coming from vodka, gin, and rum. Although tequila remains the primary growth driver within spirits, its rate of growth has moderated compared to previous periods. Ready-to-Drink (RTD) volume increased by 5%, while dollar sales grew by 7%. The RTD segment remains the primary driver of product volume growth, with its strong performance substantially offsetting declines across the traditional categories of Beer, Spirits, and Wine, helping to limit the overall volume decline. Consumer demand continues to evolve within the category, with growth extending beyond traditional offerings into higher-ABV products, better-for-you alternatives, and no- and low-alcohol options.

16 | PEILCC 2025-2026 Annual Report