PEILCC Annual Report 2025-2026

Wine volume declined by 2%, while dollar sales increased by 1%, demonstrating resilience in the category despite softer consumption trends. Overall, the wine category continues to outperform national trends, indicating strong performance within the market. Local and Canadian wines have delivered positive growth and remain important drivers of category performance. Consumer demand for innovative products, particularly in the low- and no-alcohol segment and lower-sugar wines, continues to grow and presents opportunities for further category expansion. Investing in employee development remained a priority this past year, with 59 employees completing advanced Wine & Spirit Education Trust (WSET) training across Levels 1, 2, and 3. This industry-recognized education strengthens product knowledge and expertise, enhancing our employees’ ability to confidently assist customers and deliver exceptional service.

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