News Scrapbook 1974-1975

Ed uca ton T he fourth largest employer in San D iego serves a student population which is ;x 1 - Ae t •~n n,>rcent of the total popt McElroy , chance li e~-;.-•- versity of California as an obvi- ous choice -..,,,;.~ i""~.he sane and steady gn ,titution but for its infl ting a grow- ing resea the area . Tom Goj 1tendent of the San J chool Dis- trict, and HUGHES ,erintendent for the San u1ego '--ounty Schools, are both educators who have earned re spect for bringing their classrooms through extremel y difficult time s. The same could be said of Brage Golding, who inherited from Mal- colm Love a San Diego State Uni- versity campus plagued with prob- lems. And Author Hughes, president 11 of the University of San Diego, is the man largely re spon sible for the re- naissance there-mo st notably in the development of a first rate chool of bu iness administration. CJ 13 t . 'Bu s ' 1-\ e.ss ~"("\) Yv--

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ANNUALCONVOCATTON

Students, Officials Honored At USD The University of San Diego paid tri~ute to a number of students faculty and administrators - mcludrng USD presi- dent Author Hughes - during the 7th annual USD honors convocation yesterday. . . . The recognition of the 1974-75 scholastic an_d admm1strallve achievements of those connected with the umvers1ty were the first activities held in the series of traditional yearcnd commencement and honors ceremonies scheduled for May and June at schools throughout San Diego County and the entire nation. ACADEMIC

a_ ~J{A I- S"/::i.~/7:,- USD graduation program to start t:n1vers1tv of San Diego graduation c rcmonies s rvcrs, u herelles

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and provide music for tile Mass. The USO Law shcool will award 248 JD degrees in a 10 :30 a .m ceremony. Former governor of Oregon. Tom L. McCall, will b th k ynote speaker and will be awarded an honorary doctor of laws dcgr •c. Of the 248 graduating law tudents, 29 are women. Honorary doctor of laws degrees will be awarded to ·mger Miss Vikki Carr for her work for education of Mexican-Amer ican stu- dents, and to 1965 USD alumnus, Hi s Royal Highnes. Prince Sattam Al- Saud of ·audi rabia .

begin Saturday with a Baccalaurcal Ma s at 8 pm in th<• lmmaculata Church The Rev. Laurence Pl. Dolan. univer 1ty ch plain, will celebrate the Ma . Participating n the Liturgy will be :-.tike Backlund of the Graduate Students A ociat1on and Hohm Spicer, repres nting th{• C'l,1. s of 1975 Fr. Dolan will deliver the Homily, titled ''Thi' Graduate• a Prophetic W1tn USU Pre ,dent and Mrs . Author E Hughes w11l lead th • orrcrtory procc.~ ion USO tudent.-; will act as

Among those honored yes- terday were Alfred J. Liu and Elizabeth A. McFar- land They were recognized for achieving the highest ac- ademic average in the USD senior class of 1974-75. Liu, a chemistry major, ls from Hong Kong. Ms . McFarland is an art major from San Bruno. In all, more than 300 peo- ple were recognized for out• standing achievement dur- ing the past year at SD. Recognition Included grade honors, scholarships, adop- tion into SO<'leties, depart• mental or subject honors and dean's onors. The ceremonies Included the f!r&t annual USO Out- swnding Teacher Award. Mrs Ethel Sykes, an assis- tant professor of accounting, was selected by a panel of her peers to receive the first $1,000 award , CPA REVIEW Mrs . Sykes, who has taught at USD since 1968, was credited for her devel- opment of a certified public accountant review course and curriculum work in ac- counting studies. Hughes also was recog- nized with an honorary membership in Sigma Delta Pi, the national Spanish Honor Society. The USD president has been quietly and vigilantly studying Spanish under the private tutelage of Sister Ali- cia Sarre for three years. Hughes undertook the challenge to become fluent in the language because of his desire to develop the uni• versity's potential for inter- national programs and coop- eration. "To do that, I felt I had a need to be able to cope with the language.' tie Sllid.

-staff Photo left are Sister Annette Bourret, direc- tor of admissions; Prof. Joseph McGuire, course designer, and Author Hughes, president of USO.

Bus,~~ fo1t~m ~C, M.A., M.&A.t I ., s has received lhe "Humani tarian Award" from the California Assn of the Physically Handicapped .. Dorothy M. Ford has been appointed secretary to Central Fed- eral Savings & Loan Assn. ·s board of di- rectors, following thc~"""""'""=ii:s;;-~- Marguerlte Diffenderfer ... Martha w. l Metzger has been appointed director of the University of San Diego 's lawyer's as- sistan t program . , . I-re II S I t ::: w :d Atten Kolher have joined San Diego ... .., ,...... - ............ ; ............. - ..................... ...

University of San Diego staff mem- bers use Tinkertoys during course in modern management techniques. Toy is used in t.eamwork building. From

MANAGEMENT THEORY COURSE Academicians Here Busy Learning 'N·ew Language' By DONALD C. BAUDER Financial Editor The San Diego Union Teaching management talking about. Academicians theory to academicians is talk a different language. what has brought McGuire They asked us, 'When you to San Diego in recent talk about oosts, what are weeks. McGuire oonceived you talking about specifical- and is helping to teach a ly?' We knew we needed weekly course on aaminis- some common base." tratlve development to Uni- That's when Hughes verslty of San Diego deans, turned to McGuire, who has That is, th e busmessman department heads and exec- written extensively on man- Go decision. muSt set a . cutoff ,date, utlve staff members. agement theory and serves gather all the information he ·uuGHES CITED on several corporate boards. can, analyze It, a nd th en, at Only three of McGuire's 35 McGuire, who received his zero hour, decide whether to students have any manage- advanced degrees at Colum- plunge ahead or pull back ment background : One of bla University, was vice completely. . them is USD President Au- president-planning of the But to th e acad~mic, th e thor E. Hughes, who has a University of California infonnatlon-ga th enng . goes Ph.D. in business adminis- statewide system, and prior on forever. A~ some point he tratlon and served four to that dean of the College of may cut off hIS rese~ and years as dean of the College Commerce and Business Ad- write a book, .or publISh a of Business Administration ministration at the Universi- theol")'., but he 1:5 always able at ·orthern Arizona Univer- ty oflllinois, Urbana. to reVLSe his thinkJng laf:er if s!ty In Flagstaff. BASIC COURSES new Information comes m. Hughes and the universi- McGuire plotted 10 basic LACKS OPTION ty's cabinet decided that courses - from academic- The businessman, howev• USD's staff needed a course oriented discussions such as er, usually does not have In management. In the last university organization, that option : He committed several years, USD, just like management of faculty and himself (and his company's other universities around the nonacademic staff and the resources) back at the Go- country, has been busy cut- role of constituencies in a ·o-Go decision point. ting costs, revising budgets university, to the more busi- As Joseph McGuire, pro- and otherwise putting higher ness nitty-gritty such as lessor of administration at education on a more eco- management information the University of california nomical basis. systems, oost analysis and at Irvine said in a recent Said Hughes, "If the 1960s resource allocation and Interview, "In the academic was the decade of the faculty budgeting. world, one is accustomed to on American campuses , The oourses started March explaining, theorizing, con- then the 1970s is going to be 5 and will end June 11. Most ceptuallzlng - but not man- the decade of the adminis- sessions were designed to aging." trator." stimulate lively discussions In fact, said McGuire, "To 'LOSE PEOPLE' on philosophical topics (such academic people, the very But in his meetings with as the potential oonfilct be- word 'management' con- key staffers, Hughes noted, tween economic efficiency notes manipulation of people "We would lose some of the and educational quality) as - and believe me, nobody people. We realized they well as provide a setting for nanipulates a faculty." didn't know what we were heavy Instruction 1n basic --------, business concepts such as cost centers. KEY OBJECTIVE . Il there is any one thing which distinguishes the busi- . nessman from the academic man it is perhaps the Go-No- .

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J I 19 7~- Per on ble and ou tgoing, Ken Cook , president of Nursery- land Gard n Centers, Inc., first came to San Diego as a student at -Ufillln the late fifties. He returned to San Diego In 1%3 to join Metro U.S. Services, Inc., a rental company for heavy industrial machines. Now chairman of the board, Ken has seen the comp ny·s alesiump from a quarter of a mi llion dollars in 1968, when It was acquired by tntermark, to more than 10 million annu Uy. In tiddition to his Metro re ponslbllities, in 1972 Mr Cook w named pre !dent and chief executive officer of Nur- s ryland, nother lntermark subsidiary He is spearheading the expansion of Nurseryland's base of operations as a retail chain throughout the Southwest. Ken is very much a part of Nur ryland's day-to-day business and has recently taken to TV d S his company's spokesman. This, he claims. is the fun side of th bu lness and underlines his belief in personahzing corporate Identities. K n Is pictured in a beige suede jacket and patterned nylon shirt from the Frippery. yc.)y,._ /J,P r I

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A basic objective, said 1 McGuire, "is to sharpen de- I cislon-making effectiveness. These days, you just can't afford a lot of mistakes, and 1 that's as true of a university ' as it Is of a business." To one student, much of the course is old hat. Jack Boyce, USD's vice president for financial affairs, oomes l to the university from the t business world, sans ad- l vanced degrees. L

SOUTHERN CROSS, May 1, 1975-3

Bishop names first woman associate vicar for religious

The fir t woman associate vicar for religious has been nam d by Bishop Leo T. Mah r and the executive comm,11ec of the Sisters' enate. i ter Mariella Bremner, of the Rcligiou of the Sacred He.1rt at the University of S n Diego, will . erve for thr e years as associate to Msgr. James O'Donoghue, dioc san vicar for religious. SiMcr Bremner is due to retire from USO thi year nfter 20 years service there, prin ipalty as alumni coordi- nator

a istance to the sisters in every way, and particularly in counseling and problem areas.'' Sister Bremner was in Boston and not available at the time of the announce- ment. which follows almost exactly a year after the bishop told the sisters that he was prepared to appoint a woman a sociate vicar for religiou . SINCE THAT time the si ter have consulted with the various communities with regard to a short Ii t of candidates to submit to the bishop. Si\ter Mary Jo Anderson , senate president, said that ~he and her committee were very pleased at the appoint- ment.

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SISTER VICAR NAMED-Meeting with Bishop Maher for the announcement of the Orst woman associate vicar for rellglous, ll1'e the executive committee of the Sisters• Senate. Sister Martella Bremner was named to the new post. Those talldnl wl!b the bishop lll'e, from left, Sisters

Dorothy Gassel, treasurer; Leonora Gaskell, co-ehalnnan, NAWR socl.al concel'ltll committee; Eleanor McNally, executive &eeretary; Paula Marte Will, vice president, and Mary Jo Anderson, presldent.-SC photo senate