Inflight Catalogue July 2017 for Qatar

CNBC FEATURE

Heineken

Heineken now wants to refresh new markets with the launch of 0.0% - an alcohol free version. Carolin Roth talks to Jan Derck van Karnebeek about marketing the brand in a highly competitive beverage industry .

Manchester City Football Club

Football is a huge money spinner, thanks in part to sponsorship . As Carolin Roth discovers, changing the sponsorship model is more than just splashing a logo on the players’ shirts.

Mastercard

The most widely accepted payment card on the planet, but Raja Rajamannar says it’s a technology company rather than a credit card company. We look at how Mastercard’s marketing muscle keeps it on top.

Davos Special: Masters of Marketing Panel Debate

Does being seen at Davos make any difference in an interconnected world?

Pearson

Education is the future! Well, for Pearson it is. We find out how the one time media and publishing giant is on a mission to now teach the world.