Caribbean Export and Business Support Organizations

Enhancing BSO Capacity

Likewise, Caribbean Export facilitates training opportunities for Investment Promotion Agencies (IPAs) in a range of areas, with the aim of strengthening their capacity to attract investment projects, reducecosts throughcollaborativeefforts in information gathering and informationmonitoring systems, aswell as actively promote information exchange amongst its nineteen members. Training programmes offered include: Investor Facilitation, and Marketing for Investment Promotion. Training in Marketing for Investment Promotion During a Study Tour to Europe, 20 IPAs received training in marketing and invest ment promotions. This training was provided by experts in ABA-Austria, the top global performer among one hundred and eighty-one (181) investment promotion intermediaries (IPIs) by the World Bank in the 2009 Global Investment Promotion Benchmarking Report. The programme covered areas such as marketing for investment with the presentation of several approaches to marketing in an investment promotions environment; the execution of promo tional activities; making a presentation; and management tools for effective monitoring and review of marketing programmes. Training in Investment Promotion From May 24-26 2011, a total of 29 participants from regional IPAs, convened in Suriname to undergo three days of intensive training in Investment Promotion. During the sessions, focus was placedalsoon interactivegroupdiscussions allowingparticipants to share information, insights and approaches to success in that sector. Investment promotions experts, from Marston Mansell Limited in the UK, provided this training in: • Best practices in investment promotion and benchmarking • Investment promotion strategy, branding and positioning • Developing financial incentives • Developing investment packages and packaging incentives

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