Slice of the City - Issue 2 - Travel Leaders



News The Bloomsbury Transformed

Bright Young Thing

Hailed as ‘the interior design world’s wunderkind’ in 2016 by Vogue, the colourful originals of London-based artist Luke Edward Hall bring joy to the walls of The Coral Room. The interior design of the room has been inspired by The Bloomsbury Set, a group of British writers, artists and intellectuals that were united by a belief that fine art should inhabit everyday spaces, and that even small details should be given great attention. Our vivid, bright new space provides a similar hub for creativity in comfortable, cosy, glamorous surroundings.

The Doyle Collection recently launched a major redesign of The Bloomsbury, a 1928 Sir Edwin Lutyens, Grade-II listed building on Great Russell Street in London. The hotel has been beautifully transformed following a two-phase multimillion pound investment programme. The original entrance at the side of the property has been restored, incorporating a new glazed canopy to enhance the guest arrival experience. The original flight of Portland Stone steps leads guests into the new reception area and intimate space which features a Lutyens-inspired guest sitting room. Here a colour palette of muted greens and pinks is accented with an eclectic mix of furnishings, artwork and lighting. Along with heritage-inspired botanical wallpaper, there is a Lutyens-designed fireplace, a welcoming focal point – fashioned to create a feel more akin to a private home. This beautiful, poetic and discreet indoor-outdoor space has become one of London’s most sought- after dining hotspots, serving brunch, lunch, dinner and a delicious and quintessentially English Afternoon Tea. Named after the eponymous character created by Virginia Woolf, an author whose name will forever be associated with Bloomsbury, the stylish and seasonally-fashioned Dalloway Terrace

Coral is the colour London has a grand new bar destination - The Coral Room. Set within the former high-ceilinged lobby of the The Bloomsbury, this vibrant new space houses a glitzy grand salon bar, with vivid coral-coloured walls and bespoke Italian Murano glass chandeliers. The design is the vision of acclaimed Swedish interior designer Martin Brudnizki, while the walls are filled with artworks referencing the local area, by London illustrator of the moment, Luke Edward Hall. The atmosphere in the room changes as the day unfolds, so at breakfast or brunch you'll find friends chatting over coffee and pastries, eggs Benedict or acai bowls, while lunchtime sees tables filled with everything from delicious sliders to crab cakes and indulgent lobster rolls. A menu of small plates is available throughout the day, along with tea and a selection of pastries by the cosy fireplace that is simply outdone by a full Afternoon Tea available with an optional cocktail pairing (Low-ABV) from 12 midday to 2.30pm. As the day glides by, the bar continues to fill with the modern-day Bloomsbury Set - residents and business personalities popping in for delicious after-work cocktails or English Sparkling Wine.

The Bloomsbury Club Bar

Dalloway Terrace is now one of the most instagrammed restaurants in London!

Furnished with plush leather armchairs, atmospheric lighting and rich mahogany panelling, The Bloomsbury Club Bar has a members’ club feel and brings old-school romance and the magic of a bygone era of glamour to the hotel. It has taken inspiration from the lives of the famously hedonistic Bloomsbury Set - Virginia Woolf, John Maynard Keynes, E.M. Forster, Lytton Strachey, Duncan Grant and Vanessa Bell, who all lived, worked or studied together in Bloomsbury and were united by an abiding belief in the importance of the arts. The bar leads on to an enchanting outdoor space; a twinkling grotto perfect for long summer evenings, while the drinks menu takes influence from the 1920s and 1930s, with a selection of original cocktails named after the area’s literary icons and their libertine lifestyle.

The wine list here is gaining momentum for its focus on English Sparkling Wine. With 39 varieties available, many stop to sample a chilled glass of bubbles handpicked by our Master of Wine. Later at night, the bar comes alive with the room’s state- of-the-art sound system and with occasional light music sets. Meanwhile, The Coral Garden – a secluded, tree- lined cigar terrace adjacent to the bar – offers a tranquil escape among a canopy of green foliage.

For events and live jazz music...

About our location… Bloomsbury, such a timeless hidden London gem, is characterized by its elegant garden squares and streets lined with an eclectic selection of shops and boutiques. The Bloomsbury is just a stone’s throw from Theatreland, Soho and Covent Garden, 5 minutes’ walk from Tottenham Court Road Tube Station and Crossrail, due to be launched later this year and offering direct access from Heathrow.

Clockwise from top: The Sitting Room, The Bloomsbury Club Bar, Dalloway Terrace




The Coral Room is open from 8am–midnight every day, and until 1am at weekends. W

Clockwise from top: Fireplace area, bar, a classic Coral Room cocktail

Made with FlippingBook Learn more on our blog