Marketing Guide 2017-2018- Final

CASE STACKER DISPLAY

PEI Liquor is pleased to offer Case Stacker Displays which will be placed in high traffic areas. These displays will be offered in fourteen (14) PEI Liquor Retail Outlets which represents 88% of total sales. The Case Stacker Display unit will be provided by the supplier once approved by PEI Liquor. The selection of Case Stacker Displays is based on the following factors:

CASE STACKER DISPLAY

Seasonal themes

• • • • •

Program Period

Cost (per SKU)

Profitability/Sales potential

1 2 3 4 5 6 7

$600 $700 $800 $800 $700 $600

Inventory levels Impulse in nature Program support

$800 8 $500 9 $500

Locations: Oaktree, West Royalty, Stratford, Granville, Montague, Waterfront, Kensington, Rustico, Alberton, O’Leary, Tignish, Gateway, Queen Street and Souris. Program is limited to one (1) per period.

16

2017 – 2018 Marketing Program Guide 21