Marketing Guide 2017-2018- Final

CHILLED PRODUCTS PROGRAMS

Cooler at Cash Program

Open faced coolers are located at cash for impulse Single Serve products which are typically refrigerated. There are Twelve (12) Display opportunities available per retail outlet. Suppliers can apply for brands within the marketing period applications. The program allows for one (1) brand with two (2) facings per period. The selection of Cooler at Cash products will be based on:

PROGRAM PERIOD

COST (per SKU)

April-March (year) $5000 Eligible Products: Single Serve Beer, Ready to Drink, Cider and Wine. Locations: Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Kensington, North Rustico, Queen Street, O’Leary & Borden-Carleton. (12)

Category strategy Seasonal themes Inventory levels Program support

• • • • •

Profitability/Sales potential

17

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