Marketing Guide 2017-2018- Final

Sales Trends

This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2015 – March 2016). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following:

PERIOD SALES

15%

14%

14%

11%

10%

10%

9%

9%

8%

P E R I OD 1 P E R I OD 2 P E R I OD 3 P E R I OD 4 P E R I OD 5 P E R I OD 6 P E R I OD 7 P E R I OD 8 P E R I OD 9

Total Sales By Retail Outlet

$- $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 $14,000,000.00 $16,000,000.00

3

2017 – 2018 Marketing Program Guide 3