Inflight Programme Catalogue

CNBC FEATURE

MARKETING.MEDIA.MONEY

Outlook Advertising 2019

Nancy Hungerford talks to Keith Weed, the soon-to-retire CMO of Unilever, Stephanie Buscemi, the recently-appointed CMO of Salesforce and Bea Perez, Senior Vice President of Coca-Cola about marketing trends in 2019.

IBM

From the humble cheese slicer to AI tool Watson, IBM has always been about helping transform business. But how does IBM market what it does? We find out with CMO and SVP Michelle Peluso.

Spotify

As Spotify reaches 10 years of age, Marketing Media Money explores how the music streaming business uses the data it holds on its users to drive creative marketing campaigns.

Volvo

The last decade has seen Volvo transform into a standalone premium car brand with a new vehicle line up. On Marketing Media Money, Willem Marx talks to CMO Björn Annwall about the Swedish brand’s mission to attract new customers without alienating existing ones.

Accenture

Swarovski From a humble glass crystal, Swarovski has created a multibillion-dollar business that stretches from road safety to haute couture. On this Marketing Media Money Tania Bryer meets Executive Board Member Nadja Swarovski, to find out why marketing is at the heart of the business. Over the last 8 years management consultancy group Accenture has rapidly grown its marketing division helped by more than 20 acquisitions. Seema Mody looks at how Accenture Interactive is making waves in marketing on the next Marketing Media Money.