Centre for Strategic Marketing and Sales

MSc in Strategic Marketing

Practice Advisory Board The leadership of the course is informed by our Practice Advisory Board, a panel of high-profile marketing professionals. This Board informs the design and development of the programme, and may recommend additions and amendments to ensure its relevance to the needs of the market is maintained. Marketing consultancy project The marketing consultancy project simulates a real- life consultancy assignment. Students work in teams in a time-constrained environment, competing against their peers to make the strongest marketing strategy presentation to senior executives from partner firms. The teams attend a briefing meeting to define the project, research the situation and consider their approach. They then formulate their recommendations and present them to company leaders at a final client presentation. On completion students receive feedback from industry experts and module leaders. Companies that our students have worked with in the past have included: Google, Nike, Coba Beer, Acer, Sainsbury’s and InterContinental Hotels Group. Masters thesis projects (company supported projects) The culmination of the learning process is the opportunity for students to undertake a research project, which can be company-sponsored, a systematic literature review, or an empirical project in their chosen area of interest (usually involving direct research with either marketing professionals/ managers or with customers).

Our full-time specialist master’s course has a proven track record in developing students to become marketing leaders of the future. Designed in collaboration with employers, it combines teaching excellence with real world practical application, giving our students a unique competitive edge. With a diverse mix of students and world-leading academics, Cranfield has a rich and stimulating learning environment. Our faculty are supported by a team of visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom. Students study a number of core modules, complete a marketing consultancy project, working on real a business problem faced by a client company, and have the opportunity to undertake a research project. Students become part of an extensive global alumni and friends network which provides opportunities to develop valuable connections around the world and in multiple business sectors. Our graduates secure senior roles with some of the world’s leading organisations – with 95% employed within three months of graduation*. Our dedicated Careers Development Service works with companies to host recruitment events and evening presentations throughout the year.

* based on those students for whom we hold data, across all School of Management full-time master’s courses (2015/16 cohort).