USD Football 1997

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355 Lexington Avenue New York, NY 1om1 TEL 212-697-1460 FAX 212-286-8154

President Jarred R. Metze Senior Corporate V.P. Pamela L. Blawie Senior V.P.-lleYelopment Peggy Kearney V.P.-Team Relations Robert L. Fulton V.P.-Finance Jim Wicks V.P.-Manulacturlng/Edltorlal Ruth E. Sod TOI Managing Editor Kieran O'Dwyer TOI Copy Editor Mike Fazioli TOI Production Director Claudette Keane TOI Production Coordinator Carolyn Coke TOI Designer Kitty Suen

A good coach can coach at any level. It depends on the opportu– nity. The key is to be in the right environment and have the right owner or athletic director. That dic– tates a coach's life and success much more than anybody realizes. One of the main dif– ferences between coach– ing at the pro and college levels is the relationship between the coach and player. Both the college and pro coach take on responsibility for the play– er's athletic performance, but a college coach also

Executive Editor Arlys Warfield Traffic Advertising Mary Powell, Manager; Navi Leon, Local Sales Systems John Lello,Manager;Garrett McCabe.Technician Assistant to the President Fran Aronowitz Administration Gloria Migdal, Kamau Daniel Finance Department Marie Boyd, Kevin McDermott, Gregg Fortunato, Sharon Olson, Anne Putnam, Angel Sullivan Art Director Janet Evans Associate Art Director Kitty Suen Senior Designers Bob O'Brien, Pat Voehl Palmer V.P.-Marketlng Services Amy Ehrlich V.P.-Marketlng & Promotions Steve McKelvey V.P.-Dlrector, Research & Sales Devel. Kevin Hahn Art Director/Marketing Maureen Mclaughlin Manager, College Team Relations Chris Marino Manager, Marketing Services Lynn Kadri Media Research Coordinator Jason Craig Manager, Marketing/Promotions Doug Kimmel V.P.-Dlrector, Local & Regional Sales Terry Columbus SALES OFFICES NEW YORK: Neil Farber, Vice President Paul Abramson, Lew Blaustein,Thomas Kilby, Cecil D. Lear, National Accounts Managers; Perry Cassidy, Northeast Regional Director; 355 Lexington Ave., New York, NY 10017 Tel: (212) 697-1460; FAX (212) 286-8154 MIDWEST: Steven Fisher,National Accounts Manager; Mark Rose, Regional Director; 70 W. Hubbard St.,Ste. 400, Chicago, IL 60610 Tel: (312) 645-1262; FAX (312) 645-1252; Joseph J.Colucci, National Accounts Representative; 7011 Lindenmere Dr., Bloomfield Hills, Ml 48301 Tel: (810) 626-9918 SOUTH: Michael Steele, Regional Director, 5307 E. Mockingbird Lane, Ste. 600, Dallas,TX 75206 Tel: (214) 826-9777; FAX (214) 826-8026; Ginny Hathoot, National Accounts Representative, Tel: (915) 685-7039 SOUTHEAST: Scott Flaxman, National Accounts Manager, 3226 Leslie Lane, Atlanta,GA30345 Tel: (770) 414-9810; FAX (770) 414-9813 MID-ATLANTIC: Lou Yaffe, Regional Director 1500 Market St.,EastTower,12th Floor, Philadelphia,PA Tel: (215) 246- 3438; FAX (215) 665-5629 WEST: Rory Oldham,Regional Director; Steve Rousseau, National Accounts Manager; Jim Holtz,Co-op Sales Director; 6100 Wilshire Blvd., Los Angeles,CA 90048 Tel: (213) 634-7950; FAX (213) 634-7960 Thomas A. Hering, Senior V.P., Director of Sales & Marketing

...ON COLLEGE VS. THE PROS

has to be aware of the player's academic progress and take care of his development of personal values and his behavior. You have to have a very close relationship with the athlete. In professional football, it's more like an employer and employee. In the end, you're either going to trade them or cut them, one or the other. The college game, because of graduation, makes the relationship very different. One of the biggest problems I had in the NFL was the aging player and knowing when to phase him out. The older a player gets, the better they are mentally, but their body is starting to fall apart. Having a sense of knowing when the player is about to go over the edge is a real skill. A college coach must also deal with many different constituencies. Sometimes you feel like you're running for office every day because you're trying to deal with so many things, like recruiting, academics, booster groups and the like . In the NFL, you just go

in and do the job and there aren't really the same out– side problems. For me, the best part of coaching in the pros was after they kicked the ball off. Then you were in a big game against great players. The NFL is very exciting. But you just can't find any– thing to compare with all the things that surround intercollegiate athletics and being on a college campus. Particularly if you have a sense of love for the place, as I do with USC.

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New York Sales Coordinators Lorraine Rodriquez-Hanton, Ellyn Valenstein

Published by Prolessional Sports Publications, Inc., 355 Lexington Ave., N.Y., N.Y.10017. © 1997 Prolessional Sports Publications.All rights reserved. Reproduction in whole or part without permission of publisher is prohibrted. Cover Photo courtesy Wisconsin Sports Information

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