Atos - Registration Document 2016

C Sales and delivery C.1

Sales and business development approach

Sales and business development approach

C.1

The Atos Digital Transformation Factory

C.1.1

Atos sales and business development organization is aligned with the Group 2019 Ambition strategic plan. the understanding of the customers’ digital transformation challenges, adapted to their business and market, and delivered with a leverage digital opportunities for competitiveness and growth in the upcoming digital era. To do so, its sales approach is underpinned by disrupter rather than being disrupted? As the Trusted Partner for the Digital Journey, Atos helps large organizations adapt, thrive, and Digital is at the heart of enterprises strategies and executive Board thinking. The key question for each organization is: how to be portfolio of end-to-end offerings applying all of Atos expertise and experience (the Atos Digital Transformation Factory).

The strategicmodel: starting from the customer transformation challenges

C.1.1.1

models and taking leadership positions in the upcoming applying digital innovation to develop new monetization foster Business Reinvention thinking and implementation, • platform economy; digital trust. but also and most importantly, to lay the global foundation for guarantee Trust & Compliance to protect assets and data, •

their digital strategy around the four core business levers: approach from the fundamentals: helping customers to formalize As a business technologist, Atos starts its go-to-market users; contextual and personalized service to end customers and physical and digital channels to provide the best on-demand, reshape Customer Experience , seamlessly orchestrating • efficiencies through all processes; capabilities to radically re-align cost structures and generate streamline Operational Excellence accordingly, using digital • across markets. Atos notably addresses: transformation contexts, and how digital disrupts value chains suited in each vertical. It takes into account vertical go-to-market to the specific digital transformation strategies As each business context is unique, Atos adapts its approach and experience in retail, plus transports as a service; offerings in Industry 4.0, digital payments and customer Manufacturing, Retail & Transportation, with pioneering • centricity for healthcare; central governments, Smart Cities and education, and patient Public & Heath, with specific focus on citizen centricity for • C.1.1.2

Themarket adaptation: deeply addressing vertical specificities

with the Olympics, and smart grid in utilities; infrastructure transformation, digital media, sport digitization Telecom, Media & Utilities, with emphasis on telecom • opportunities. regulatory environment that brings both threats and banking, plus smart agility for Insurance, all in a fast changing customer centric business engagement and fintech support for Financial Services, with a strong focus on real time, •

The technology accelerators: Atos Digital Transformation Factory

C.1.1.3

Atos Canopy Orchestrated Hybrid Cloud solutions to • expand customers’ existing IT assets into the cloud;

B.3.3 and relies on: holistic digital transformation offering is described in section and at specification. This end-to-end sales process based on a on delivering customers digital transformation on time, at cost ready to deploy, end-to-end blueprints enabling itself to commit solutions. To ease implementation, Atos has developed four Successful digital transformation requires evolving and scalable

Trusted partner for your Digital Journey

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