Christmas catalog 2018

New innovation will bring the joy

Exchanging gifts with my nearest and dearest is one of my favourite Christmas traditions. The carefully selected gift brings joy not only to myself but hopefully to the recipient. I believe that the sharing of such joy is the real meaning of Christmas and this should also be the case in business, giving back to our business partners with whomwe achieve superior results. This year, UPM launched a new 3D printing product – UPMFormi 3D grades. Using newmodern technology and UPM’s own product, Jaani Vaahtera has designed a lamp shade for UPM as a business gift. You can read more about the designer piece in this magazine. New innovations resonate with our Biofore strategy and our new brand

promise, UPMBiofore – Beoynd Fossils, gives us all direction. Sustainable biomass gives solutions to future demands, and UPMFormi 3D grades are one example of innovative use of biomass. I hope that the business gifts presented in this magazine will bring joy to both you and the recipient. Our focus is purely on the future and I take this opportunity to wish you all a happy holiday season.

Tommi Vanha Brand and Communications

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